Fitness Trackers Sweat It Out at Battle of the Bands, Presented by Living in Digital Times at CE Week 2014

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Audience Applause Determines Winning Fitness Tracker at This Knock Out Event on Wednesday, June 25, 2014, at CE Week in New York

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Anyone who is the least bit health conscious has or has considered using a fitness tracker. By this fall there is a 61% chance that people who are into healthy living will be wearing a fitness device.

Get your ring side seat for the fiercest battle in fitness. Living in Digital Times is putting fitness devices to the test during the Battle of the Bands at CE Week 2014. Top brands will enter their fitness device to sweat it out in this high-energy heart-pumping competition where the audience will decide which band comes out on top. The live event will take place on June 25th at 12:30 p.m. EST at the Metropolitan Pavilion in New York.

“Anyone who is the least bit health conscious has or has considered using a fitness tracker. By this fall there is a 61% chance that people who are into healthy living will be wearing a fitness device,” said Julie Sylvester, co-producer, Living in Digital Times. “Battle of the Bands is an exciting way for us to bring the range of fitness devices together to learn what makes them not only unique but essential to our fitness routine.”

Fitness trackers can do anything from counting how many steps the wearer has taken to calculating calories burned, and collecting data about sleep patterns to providing bodily stats to share with our friends, fitness partners and communities. Each fitness tracker participating in Battle of the Bands will have four minutes to tell its story. The audience will then vote by using three criteria: creativity, usefulness and capabilities of the device. Battle of the Bands participants include:

  •     Healbe GoBe™ provides the health and fitness insights you need. Simply wear it to see calories consumed and burned, pulse wave, hydration, sleep, stress levels, and more, delivered effortlessly to your smartphone.
  •     GOQii integrates wearable technology, expert-led personalized coaching and elements of social philanthropy to encourage users to make a sustainable shift toward a healthier and more fulfilling lifestyle.
  •     Skulpt AIM measures body fat percentage and muscle quality (MQ) of individual muscle groups and was winner of the online segment of Last Gadget Standing at CES 2014
  •     Wellograph, an activity tracker, a heart rate monitor and a running watch in one that delivers live, insightful information about the wearer's activity through a simple infographic interface and sapphire crystal display.

“With more sensors, better algorithms, predictive behaviors and more elegant design, the next generation of fitness wearable devices are raising the bar for what fitness tech can do for us," said Robin Raskin, founder, Living in Digital Times. "At Battle of the Bands, there are no losers, if anything, we’re all winners because we’re becoming more attuned with how to become our healthiest selves."

Register online today at For more information, please visit

For updates on the intersection of lifestyle and tech, follow Robin Raskin on Twitter at @robinr and “like” Living in Digital Times on Facebook.

About Living in Digital Times
Founded by veteran technology journalist Robin Raskin, Living in Digital Times brings together the most knowledgeable leaders and the latest innovations impacting both technology and lifestyle. It helps companies identify and act on emerging trends, create compelling company narratives, and do better business through strong network connections. Living in Digital Times produces the following conferences, exhibits and events at International CES and other locations throughout the year: Digital Health Summit, Silvers Summit, Sports & Fitness Tech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Battle of the Bands, Mobile Apps Showdown, Last Gadget Standing, FashionWare, Robotics on the Runway, and the KAPi Awards. For more information, visit

About CE Week
CE Week is the consumer electronics (CE) industry’s official weeklong, citywide event in New York City. The official mid-year meeting, conference and new technology showcase includes the event headquarters, CE Week Exhibits, which is the site of CE Week’s largest exhibition hall and conference program. CE Week is organized in association with the Consumer Electronics Association (CEA)® by Martin Porter & Associates and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Technology Integrator and the Technology Tell Network.

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