Launching the new website, along with our updated branding, has been a great way for us to start the year. It was nice to step back from our customers' work and give our own site a complete overhaul.
PERU, Ill. (PRWEB) January 27, 2020
LKCS, a full-service marketing services provider, offers an array of digital, print, and statement solutions for financial institutions nationwide. Recently, the company launched its newly redesigned website which demonstrates their web development skills and delivers information about the company’s products and services.
“Launching the new website, along with our updated branding, has been a great way for us to start the year,” said Karl Ribas, Director of Digital Services. “We’re so focused on launching our customers' sites as a priority, that it was nice to step back and give our site a complete overhaul.”
The new LKCS website was streamlined to simplify and focus on a cohesive design with a purpose. The site’s focus is to introduce the company and guide customers through their suite of services. With User Experience (UX) principals at the basis of the design, it features a new user-friendly navigation structure, prominent call-to-actions, and updated contact forms. Customers also have the ability to schedule an appointment with a sales representative directly from the website.
On the homepage, the addition of a video montage of LKCS’ services was produced to give a quick look at the company’s personality and team.
“We take a lot of pride in our facility and employees,” says Rose Pollard, CFO and Co-Owner. “We felt a video would be an effective way to tell a story and let people get to know who we are. It is definitely an important highlight.”
Also new is a more robust portfolio, which allows customers to dive deeper into web design, print and mail pieces and statement programming projects. Each portfolio piece features images of the main project as well as additional images highlighting other elements of each project. Each piece also has an overview description of the project to show the innovative solutions and improvements LKCS delivered for each client.
New services which were previously not available on the old website are now present. Customers can learn about LKCS’ Online Mortgage Lending Platform, which can boost financial institutions’ mortgage and home equity loan growth. There is also LKCS’ Video Production Services, which offers customers an affordable way to produce animated videos or have existing video footage edited.
The new website was built on the Sitefinity Online Marketing platform, developed by Progress. Sitefinity CMS is a web content management system for delivering personalized experiences across sites and devices. The Online Marketing edition gives site owners the ability to experience website personalization and to test and optimize pages for continuous improvement and lead generation.
LKCS’ new website was redesigned by their in-house team of web designers and programmers, with management overseeing the direction and progress.
Based in Peru, Illinois, LKCS is the leader in providing end-to-end marketing, graphic design, commercial printing, direct mail, web development, and statement processing services to financial institutions. Combined with over 50 years of financial marketing expertise, LKCS leverages the latest technologies and techniques to improve marketing results and return on investment for our clients. We do that. Additional information about LKCS can be found at https://www.lk-cs.com.