Loan Simple Launches Wholesale Mortgage Lending Channel

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New Wholesale Lender Promotes Simple as the New Way.

Loan Simple Wholesale

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“We’re excited to bring this fresh approach to our broker partners. What we do doesn’t have to be complicated or chaotic. We’re about delivering ‘Awesome’ every single time. We dial up the human and dial down the fluff.”

Loan Simple, Inc., a national mortgage lender and servicer, announces its expansion into wholesale mortgage lending and the launch of their new campaign “The Simple Way to Home”, paving way for a new era in the wholesale space. Loan Simple has made its mark in the mortgage industry as a distinguished, distributed retailer for more than 20 years. With the surge of growth in the wholesale channel over the last year, Loan Simple seized the opportunity to bring it’s unique, “boutique” experience to the broker community.

Loan Simple has been a pioneer in making the complex simple. Anchored in the most state-of-the-art technology, Loan Simple delivers simple processes, simple talk and an unparalleled service experience. With Loan Simple’s entrance to the wholesale channel, the company is focused on delivering high-value relationships with partners versus a high-volume approach.

“We’ve always had a handcrafted, more personal approach to lending,” said Loan Simple CEO Jason Dozois. “We’re excited to bring this fresh approach to our broker partners. What we do doesn’t have to be complicated or chaotic. We’re about delivering ‘Awesome’ every single time. We dial up the human and dial down the fluff.”

Like Netflix or TurboTax® who brought revolution to their respective industries, Loan Simple brings revolution to wholesale lending. With a focus on operational excellence, Loan Simple has spent the last year building out its wholesale channel to create an industry changing experience for their broker partners. The build out has been led by former SVP and Head of Wholesale Production at Franklin American Mortgage Company, Andrew Taylor.

“Our partners appreciate that we have an awesome index,” said SVP, Andrew Taylor. “This means that we will not sacrifice an awesome experience for volume. No other lender commits to this level of service and is willing to sacrifice volume over quality.”

With operational and service excellence at its core, Loan Simple touts three simple key promises:

1) A dedicated, customizable team for every broker partner, 2) Technology guaranteed to give partners time back in their day, 3) A one doc sign-up to make getting started with them as easy as pie. The result? Simple. Loan Simple is creating steady demand amongst brokers and recruits for its fresh approach.

Dozois referenced the Simplicity Index highlighting that, “64% are more likely to recommend a brand that provides simpler experiences and communications.” The study goes on to explain that simplicity makes good business sense. Loan Simple proves this true. Since its launch earlier this year, Loan Simple broker partners are registering 50% of their business with Loan Simple – more than double the industry average with any given partner. With the steady growth of partnerships, Loan Simple is on the hunt for talented mortgage professionals to deliver the handcrafted experience.

“We have to hire the right people to provide the Loan Simple experience. We are building out a workplace culture that is centered around forward-thinking and entrepreneurialism. We want our team members to have a sense of contribution to our growth and come to the table ready to work smarter not harder,” said Dozois. “We offer unlimited opportunity for you to grow in every aspect of your career. Show us you’re a star and we promise the sky will be the limit.”

Loan Simple not only brings freshness to its approach to the industry, it also brings freshness and fun to its advertising with the launch of “The Simple Way to Home” advertising campaign. Ads include “Me Time” giving brokers time back. “Shmuck” that promises not to make partners look like one to their clients and “The Answer is No” that guarantees no unnecessary layers, ridiculous overlays, or surprises.

To partner with Loan Simple Wholesale or join their awesome team, visit


About Loan Simple
Is there anything better than simple? Fast is great, but it happens so quickly things can fall through the cracks. Big is wonderful, but it can be such a handful to deal with. And cheap is nice, but we all know you get what you pay for. Simple, however, is different. Simple is something everyone can wrap their heads around. And people get really happy when simple shows up. That’s because simple is the ultimate helper. Simple can make fast even faster. Simple can make big more manageable. And simple doesn’t fool around when it comes to price. At Loan Simple, we’ve taken all the stuff about the mortgage industry that’s complicated, complex and convoluted and given it the simple treatment. So you can get more done with less headaches. And if there’s one thing that we’ve learned along the way, if you want to come through for your clients over and over again, never underestimate the power of simple. We’re Loan Simple. The simple way to home.

Loan Simple, Inc. is an Equal Housing Lender. NMLS 3032. (844) 840-0888. 9635 Maroon Circle, Suite 100, Englewood, CO 80112. AZ 0928882. Licensed by the Division of Business Oversight under the California Residential Mortgage Lending Act CA 4131192. CO-Regulated by the Division of Real Estate. Licensed by Delaware State Bank Commissioner – No. 021864. District of Columbia Mortgage Dual Authority License- MLB3032. FL MLD1221. Georgia Residential Mortgage Licensee GA 21399. HI-3032. IA 2015-0027. MB.6761299 Illinois Residential Mortgage License. IN 11188. Kansas License Mortgage Company MC.0001574. LA 2707. MI FR0020125. MN MN – MO – 3032. Mississippi Mortgage Lender License #3032. MO 17-1947. NE Nebraska Mortgage Banker License. NM 02499. NV 4076. OR ML-5544. OK ML010029. SC MLS-3032. TN 109122. TX SML – Mortgage Banker Registration. TX SML – Residential Mortgage Loan Servicer Registration. Utah-DRE Mortgage Entity License # 9536915. VA MC-4468. WA CL-3032. WI 3032BA-WI 3032BR. WY 2451.

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Kelli Cesarz
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