Local Media Consortium Partners With Admiral to Power Visitor Relationships and Grow Revenue For Majority of U.S. Local News Publishers

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Admiral’s single tag SaaS platform offers a quick and easy path to digital subscriptions, adblock recovery, privacy consent management, email acquisition and revenue growth for LMC members

Instead of contributing to a Frankenstein of diverse visitor engagement options, we saw an opportunity to bring Admiral’s cohesive, visitor relationship-focused platform, to simplify publisher tech stacks and grow revenue.” - Tobias Bennett, VP of revenue and partnerships, LMC

Admiral, the world’s leading Visitor Relationship Management platform, announced today a partnership with the Local Media Consortium as the recommended visitor relationships and revenue partner for more than 3,300 media companies and outlets represented by the LMC. With a fast growing user base of over 16,000 sites worldwide, Admiral provides digital publishers solutions to grow and optimize revenue through building first party relationships with their visitors. One of the highlights of this strategic partnership are special “group pricing” terms offered exclusively to LMC members using Admiral to manage adblock revenue recovery, implement paid subscription programs, manage privacy consent, and drive email acquisition and social growth.

“Admiral is excited to partner with an organization as well respected and effective as the LMC,” said Dan Rua, CEO, Admiral. “Local news and media outlets are critical to the internet we all want to leave for our kids and grandkids. News and local media have been a strong growth vertical for us, and we’re passionate about helping even more publishers manage private, trusted first party visitor relationships to diversify and grow revenue.”

“What started two years ago as an exploratory project and bakeoff to identify the very best adblock recovery platform for LMC members, grew into something even more interesting once we learned about the power and scope of Admiral’s Visitor Relationship Management platform,” said Tobias Bennett, the LMC’s VP of revenue and partnerships. “Paid subscriptions, privacy consent, adblock and more are impacting our members. Instead of contributing to a Frankenstein of diverse visitor engagement options, we saw an opportunity to bring Admiral’s cohesive, visitor relationship-focused platform, to simplify publisher tech stacks and grow revenue.”

Visitor Relationship Management (VRM), the driving principle behind Admiral’s suite of solutions, promotes intelligently targeting, engaging and communicating with multiple segments of a publisher’s audience to maximize ARPU/ROI for each visitor. Admiral is simple enough for self-serve and powerful enough for worldwide news networks reaching hundreds of millions of users. Installing Admiral’s single Javascript tag gives a publisher immediate access to the Admiral dashboard and free visitor revenue analytics. “We continuously innovate on ease of installation and deployment, particularly valuable for understaffed news organizations who like our zero dev lift,” said Rua. “The revenue analytics feature within Measure is 100% free to use for LMC members, so we encourage all to create a free account and install our tag to see what revenue we can unlock immediately”.

Within 24-hours of tag install, publishers work directly with Admiral’s Customer Love team to enable additional modules such as:

  • Whitelist-based adblock revenue recovery
  • Reinsertion-based adblock revenue recovery
  • Per-site and multi-site subscription, membership and donation revenue
  • SSO, Email acquisition & social growth
  • GDPR/CCPA Privacy & Consent Management

Focus on visitor relationships comes at a time when publishers worldwide are adjusting their revenue models to deal with issues from adblocking and content monetization, to consent & privacy concerns.

"Admiral's one-tag solution has been quick and easy for sizing and solving WRAL.com adblock losses. We are now recovering thousands of dollars and starting direct visitor relationships," said John Conway, general manager, Capitol Broadcasting Company. "Even better, we've been able to test introductory, monthly and annual membership offers with zero code required and Admiral's Customer Love team even handles membership support questions for our visitors."

“Whether it’s recovering revenue from adblock users or selling paid subscriptions, the solution to digital monetization challenges starts with first party relationships with your visitors, and that’s where Admiral shines,” said Rua. “The LMC members are in a fantastic position to leverage VRM tactics. Local media brands are the ‘home team’, there’s brand affinity and a relationship already present, and Admiral helps convert those relationships into revenue with one tag, one vendor, one consistent visitor relationship”.

Local media publishers wanting more information on this LMC+Admiral partnership, can visit https://getadmiral.com/LMC

About the Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships on behalf of nearly 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 3,300 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Admiral and others. The aggregated LMC audience footprint spans 1 billion unique monthly visitors and its member companies serve more than 6 billion pageviews to consumers. More information is available at http://www.localmediaconsortium.com/.

About Admiral
Admiral is the industry’s leading Visitor Relationship Management (VRM) platform, serving over 16,000 sites worldwide. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery. Admiral’s solution set includes the free revenue analytics module, and a suite of engagement, GDPR/CCPA privacy compliance, subscription, and revenue growth modules. Interested publishers and partners are encouraged to learn more at https://www.GetAdmiral.com

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Michael Yeon
Admiral
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