Local virtual reality company and Magnolia Bakery team up to bring sweet Valentine’s Day surprise to seniors

Share Article

For some seniors, visiting their favorite bakery or even baking their favorite Valentine’s Day treats may no longer be an option, but this year it became a virtual reality thanks to a unique partnership between Magnolia Bakery and Rendever

"Collaborating with Magnolia Bakery to deliver this special custom video is sweet, and seeing the residents at Stone Hill marvel at Sarah’s baking and enjoy the cupcakes first-hand is the best Valentine’s Day gift we could imagine.” - Kyle Rand, Cofounder and CEO of Rendever

Rendever, a virtual reality company focused on reducing social isolation and depression amongst the senior population, teamed up with Magnolia Bakery to bring an unforgettable Valentine’s Day experience to the Stone Hill at Andover assisted living community.

For some seniors, visiting their favorite bakery or even baking their favorite Valentine’s Day treats may no longer be an option, but this year it became a virtual reality for the residents at Rendever’s 125+ senior living clients across North America. Thousands of seniors now have access to a behind-the-scenes tour of Faneuil Hall’s bustling Magnolia Bakery store and kitchen, just in time for Valentine’s Day. Magnolia Bakery’s General Manager, Sarah Wallace, widely known for her recent appearance on Food Network’s Holiday Baking Championship, also showed step-by-step instructions for their famous vanilla cupcake recipe - complete with a gourmet buttercream rose decoration on top. Not only did seniors at Stone Hill at Andover get to partake in the 360° experience of Magnolia Bakery, they also got to enjoy the cupcakes and meet Sarah in person for an extra sweet VR session.

“We couldn't be more excited to bring this unique Valentine’s Day VR experience to our clients,” said Kyle Rand, co-founder and CEO of Rendever. “It’s exciting every time we produce and share something new, but this partnership with Magnolia Bakery is especially meaningful. They have built such a warm and inviting brand, so it was no surprise that working together has been fantastic. Collaborating to deliver this special custom video is sweet, and seeing the residents at Stone Hill marvel at Sarah’s baking and enjoy the cupcakes first-hand is the best Valentine’s Day gift we could imagine.”

“I’ve always been a huge fan of the impressive work that Rendever is doing to improve the lives of seniors,” said Sarah Wallace, General Manager of Magnolia Bakery in Boston. “Being able to share my love of baking with these residents and seeing their faces light up throughout the afternoon was an incredibly rewarding experience.”

Rendever cofounder, Kyle Rand, and Magnolia Bakery’s Sarah Wallace are both Rochester, NY natives pursuing their passions in Boston. When Kyle approached Sarah about bringing the Magnolia Bakery experience to seniors during a holiday that celebrates love and connection, she was immediately all in. In just four days, Rendever filmed, edited and uploaded the video experience to the Rendever VR platform to be used in time for Valentine’s Day.

This was the first time a professional baking experience was available on the platform. Other experiences include checking off bucket list items like visiting the Eiffel Tower or revisiting meaningful places like a childhood home.

About Rendever
Rendever is overcoming social isolation through the power of virtual reality and shared experiences. From senior living communities to hospitals, their platform is being used to reduce depression and loneliness by fostering personal connections amongst populations where life has become limited. Participants in group sessions can check off bucket list items together, revisit meaningful places and share stories, stay engaged with family members, and more. To learn more, visit http://www.rendever.com.

About Magnolia Bakery
In 1996, Magnolia Bakery opened its first location on a quiet street corner in the heart of New York City’s West Village. From its inception, Magnolia Bakery has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere. Today, Magnolia Bakery can be found in New York City, Los Angeles, Chicago, Boston, Washington, D.C., Dubai, Riyadh, Amman, Abu Dhabi, Manila, Doha and Bangalore. For more information on Magnolia Bakery’s locations, visit http://www.magnoliabakery.com/locations or follow @magnoliabakery.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Grace Andruszkiewicz
Rendever
+1 (860) 712-4340
Email >
@RendeverHealth
Follow >
Rendever
Like >
Visit website