Logan Mulvey, who once headed up GoDigital Media Group, has again joined the company in an executive role, reuniting with GDMG Chairman and CEO Jason Peterson. As C-Suite/Team Leader, Mulvey is tasked with overseeing maximization of each business unit, while also working premium IP development. Before joining GoDigital, Mulvey was the Chief Customer Officer at Strivr, a VR-based immersive training company.
LOS ANGELES, Sept. 7, 2022 /PRNewswire-PRWeb/ -- Logan Mulvey, who once headed up GoDigital Media Group, has again joined the company in an executive role, reuniting with GDMG Chairman and CEO Jason Peterson. As C-Suite/Team Leader, Mulvey is tasked with overseeing maximization of each business unit, while also working premium IP development. Before joining GoDigital, Mulvey was the Chief Customer Officer at Strivr, a VR-based immersive training company.
"I'm extremely elated to have Logan (Mulvey) back," says Peterson. "He's been an integral part of our 17 years of growth, as a colleague, partner and friend. We at GDMG rely on Logan to help us solve our most challenging business problems."
"Much has changed at GoDigital," adds Mulvey, who help found the company in 2005 with the aforementioned Peterson. "Back then it was about music distribution and IP management, now we have music, network and commerce divisions. For his part, Mulvey says he'll take a "Zoom Out" approach, monitoring all current business models, making sure each business is set up for success. "We start by questioning whether the unit is even a viable business," he says. "From this validation process we direct the flow of resources, both financial and creative." Mulvey will also be active on GDMG's networks division, producing content through the recently completed merger of NGL Collective with mitu. "We already have seven TV projects in development, says Mulvey. "The Latin space is a great place to be right now, with some of the best content creators on the planet."
GoDigital is currently comprised of distributor/record label Cinq Music, YouTube revenue optimizer AdShare, music finance firm Sound Royalties, LatinX network NGL-mitu and online health and wellness community YogaWorks. Shared services for music and network divisions are provided by ContentBridge, a digital supply chain provider. The commerce side of GDMG is comprised of GoDigital Brands, Bob's Stores and Eastern Mountain Sports.
About GoDigital Media Group
GoDigital Media Group ("GoDigital") is a privately held multi-national conglomerate founded in 2006 by Jason Peterson and Logan Mulvey to address the convergence of media and technology transformation. GoDigital generates value by connecting audiences to commerce through content and community across three practice areas: music, video networks, and brands. Select business units include Bob's Stores, Cinq Music, Eastern Mountain Sports, mitú-NGL, Sound Royalties and YogaWorks. http://www.godigitalmg.com
Media Contact
Steven Fisher, GoDigital Media Group, 818-688-1502, [email protected]
SOURCE GoDigital Media Group
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