Brazilian fashion company chooses Centric Software to accelerate go-to-market for 160+ collections per year
CAMPBELL, Calif. and SAO PAULO, April 6, 2023 /PRNewswire-PRWeb/ -- Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that Loghaus, has selected Centric PLM®. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Loghaus, a 40-year-old company and one of the oldest Direct-to-consumer (DTC) fashion companies in Brazil, started out serving consumers women's fashion and home goods through direct mail and distributors. Today, 100% of its collections are sold through DTC sales, online or catalogs. Loghaus has 700+ internal team collaborators and 100 suppliers that are developing 160 collections per year for its six brands, like Quintess, Quatro Estações and Marguerite as well as other third-party brands.
Loghaus previously worked with an in-house system and spreadsheets, which became unmanageable due to the complexity and high volume of work. "We have a very lean team for the number of products we develop and we could not properly track the progress of collection development. Our deadlines were getting pushed out and we were missing opportunities to put relevant products in market," says Kassin Thayana Dias, Business Manager of General Apparel at Loghaus.
To enable an accurate, holistic and detailed view of collection development while accelerating time-to-market, Loghaus chose Centric PLM and three of Centric's mobile apps to enable fashion teams.
After only 6 months, the results are already evident. Thayana states, "Before PLM, our time-to-market was 160 to 180 days. We have already reduced it to 145 days for several brands and 120 days for the Bonprix brand after implementing Centric PLM. Our goal is to accelerate time-to-market to 90 days (a 50% reduction)." The team is already more than halfway there.
Centric's extensive fashion expertise was one of the main factors in Loghaus' decision to adopt Centric. After analyzing five suppliers over four years, the company changed course when it saw the results obtained by another Centric customer. "We had already chosen a different system, but we saw an article about the results of a large Brazilian retailer and went after the system they were using," says Thayana and adds, "We selected Centric for the number of markets it serves and to always have up-to-date software. As Centric is a worldwide company and technology is constantly evolving, we know that the software is continually updated. For example, Centric has integrations with Teams, which is a tool we use a lot for remote work."
Centric uses its own Agile Deployment methodology for agility and speed in the implementation process. Daniela Spiess, Collection and Supplier Management Analyst at Loghaus says, "The implementation was very intense because we wanted to launch as soon as possible, but it was also very smooth because the whole team received internal support for this project. Every week we managed to achieve the implementation plan goals due to the ready support of Centric's team, the internal PLM Project Manager and team collaboration—it was a set of actions that made all the difference." Only 6 months after implementation, suppliers and internal company departments are using Centric PLM to integrate all product information—from the fabric raw material, modeling, technical sheets, type of thread and print to the final product photo.
"We are pleased to welcome Loghaus, our newest customer in Brazil," says Chris Groves, President and CEO of Centric Software. "The partnership has already achieved remarkable results, which is bound to happen when two innovative and forward-looking companies connect. We are eager to follow the progress of the company's digital revolution."
Learn more about Centric PLM
Loghaus (http://www.loghaus.com.br)
Loghaus, a 40-year-old company offering a wide variety of products, especially women's fashion and housewares, began its history marked by the constant search for innovation to better serve consumers who prefer to shop in the comfort of their homes. The company, one of the oldest direct-to-consumer businesses in Brazil, used to sell through the mail and distributors before the Internet became popular. Today, Loghaus develops 160 collections a year for its six brands, such as Quintess, Quatro Estações, and Bronpix, as well as other third-party brands. 100% of its collections are developed for direct-to-consumer sales, online or through catalogs, by its 700+ internal team collaborators and 100 suppliers in the textile area alone.
Media Contact
Aurore Evee, Centric Software, +16479155377, [email protected]
SOURCE Centric Software
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