Loose Goose Coffee Company Opens in Terre Haute, Indiana through Crimson Cup's 7 Steps to Success Coffee Shop Startup Program

COLUMBUS, Ohio, Dec. 16, 2021 /PRNewswire-PRWeb/ -- Love of coffee and dogs inspired Owners Rachel and Richard Targett to open Loose Goose Coffee Company in Terre Haute, Indiana.

Having worked as a barista and retail manager, Rachel wanted to open her own shop to gain control over quality and customer service.

"I wanted barista to be my forever job," she said. "I enjoy quick interactions with people all day long."

The couple learned how to open a coffee shop with the help of Crimson Cup Coffee & Tea, an award-winning coffee roaster based in Columbus, Ohio.

"I came across Crimson Cup when I was researching the products and support I needed to open my own shop," Rachel recalled. "The products are awesome.

"I needed coffee experts to lead me through the process, and I was impressed that Crimson Cup bases its success on my success."

Through its 7 Steps to Success coffee shop startup program, the Columbus roaster helps entrepreneurs open and run thriving coffee businesses serving their local communities.

"We're honored to help Rachel and Richard bring terrific coffee to Terre Haute," said Crimson Cup Founder and President Greg Ubert. "We look forward to working with them to grow their coffee business over the months and years to come."

Through the 7 Steps program, Crimson Cup has helped over 200 entrepreneurs in 30 states start unique coffee shops in their local communities.

Based on Ubert's book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee, the program covers everything entrepreneurs need to run profitable coffee shops.

From choosing the right location and writing a sound business plan to training baristas and marketing to customers, 7 Steps coffee shop startup consultants guide new owners from initial concept through opening day and beyond.

7 Steps Trainer and Project Manager Steve Bayless visited the shop the week before the soft opening to train Rachel and her baristas in drink preparation and all aspects of coffee shop management.

After working with Steve, Rachel said she found Step 5, Focus on Training, most valuable.

"I don't know where I would be without that happening," she said. "It was absolutely the best part of the experience."

Asked to offer guidance to others who are thinking about opening a coffee shop, Rachel said, "Plan on lots of delays. Expect things to not come easily."

Now open at 3020 S. 7th Street on the South Side of Terre Haute, Loose Goose Coffee Company offers a warm, friendly place to connect over terrific hot, iced or blended coffee drinks and local baked goods. A drive-thru window caters to coffee lovers on the go.

The coffee, roasted by Crimson Cup, has won a warm welcome from local coffee lovers.

The roaster's exceptional craft and specialty coffees have earned top honors at the Good Food Awards, Golden Bean North America, Roast magazine's Roaster of the Year and other competitions.

One Facebook reviewer said, "I was in the coffee business for a decade and I am pretty picky about my coffee. I had an americano today that was extremely smooth and probably the best I have had in Terre Haute in a very long time. They are buying coffee from a great roaster that provides their customers with excellent support. If you are a coffee lover this is a must go to."

The Targetts invite everyone in Terre Haute and the Wabash Valley to visit Loose Goose Coffee Company, which they named for their beloved black Labrador Retriever, Goose.

"Nothing is better than coffee with your best friend," Rachel said. "Don't forget to bring your pups through the drive-thru!"

"Changing the course of someone's day is our focus," she added. "We want people to feel good from the time they leave our shop on to the rest of their day."

To keep up with events and announcements, including new menu items and future grand opening celebrations, follow the store's Facebook Page.

About Crimson Cup Coffee & Tea

Columbus coffee roaster Crimson Cup Coffee & Tea is celebrating 30 years of Coffee + Community. Since May 1991, Crimson Cup has roasted sustainably sourced craft coffee for consumers and wholesale coffee customers. It is a 2020 Good Food Award winner, 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine's 2016 Macro Roaster of the Year.

Through its 7 Steps to Success coffee franchise alternative program, the company teaches entrepreneurs to run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.

Crimson Cup also supports life-enriching projects through its Friend2Farmer® initiatives, promoting the education, health, sustainability and economic growth of small-plot coffee farmers and their communities.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a new Crimson retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.

Media Contact

Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, [email protected]

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SOURCE Crimson Cup Coffee & Tea