At a Mixhalo-powered event, attendees use their phone, headphones and a free mobile app to unlock intimate, personalized, never-before-possible fan experiences. The Mixhalo experience at Banc of California Stadium will span across LAFC matches and other live events, including concerts.
SAN FRANCISCO (PRWEB) December 15, 2020
Mixhalo, the wireless networking technology that delivers pristine, high-quality audio and other data in real-time to attendees at concerts and sporting events, today announced a collaboration with the professional soccer franchise, Los Angeles Football Club (LAFC). As the first MLS club to adopt the technology, LAFC aims to bring a new paradigm of immersive entertainment to its Banc of California Stadium, adding an unparalleled, in-ear audio experience. LAFC CTO Christian Lau has also been appointed as a new advisor to Mixhalo.
“As a pioneer in venue technology, LAFC knows what it takes to deliver an exceptional fan experience. Mixhalo’s cutting-edge technology is a perfect addition - ultimately transforming the live experience for fans at Banc of California Stadium,” said John Vars, CEO of Mixhalo. “While the pandemic has dramatically limited opportunities to deploy our technology, we’ve been laser-focused on improving our core product and expanding our geographic footprint across the Los Angeles entertainment scene, and beyond. Once it’s deemed safe again to gather for live events, Mixhalo will be a key element of all live experiences.”
At a Mixhalo-powered event, attendees use their phone, headphones and a free mobile app to unlock intimate, personalized, never-before-possible fan experiences.
The Mixhalo experience at Banc of California Stadium will span across LAFC matches and other live events, including concerts and music festivals. MLS fans will have access to crystal-clear audio, including home and away play-by-play, Spanish language radio, and exclusive audio content from goals and The 3252 fan section. With Mixhalo as a supplement to the stadium’s PA and ADA systems, concertgoers will have the same high-fidelity audio and multiple mixes that artists like Aerosmith, Metallica and Incubus have been bringing to their fans via Mixhalo.
“While the pandemic has temporarily upended the live sports and entertainment industry, we have not relented in our focus on the fan experience,” said Christian Lau, CTO of LAFC. “Mixhalo’s groundbreaking technology will fundamentally change the live experience at games and concerts, and we’re proud to be the first MLS team to introduce the technology.”
How Mixhalo Works
Mixhalo’s no-latency, network-based technology delivers pristine, high-quality audio and other data in real time to attendees at sporting events, concerts, conferences, and any other live event where people gather to consume content.
As a result, every seat - including the nosebleeds - has access to better, more immersive audio, transforming the live event experience. Applications for the platform are extensive, and include: Concerts and Festivals; Conferences and Trade Shows; E-sports and Sporting Events; Interpretation Services; Museums, Megachurches and more.
Mixhalo is a real-time audio platform delivering a high-quality, immersive experience for live events including concerts, conferences, festivals, sporting events, and anywhere people gather to hear content. Founded by Incubus guitarist and songwriter Mike Einziger and internationally-acclaimed violinist, Ann Marie Simpson-Einziger, Mixhalo enables live event organizers to give audiences exactly what they came for, with real-time audio delivered directly to attendees’ own phones (via a free app) and headphones. Clients and partners to-date include: Aerosmith, Charlie Puth, Incubus, Metallica, TechCrunch Disrupt, STAPLES Center, and multiple venues housing NBA and NHL teams. The company is backed by investors including Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, and others in technology, sports and entertainment.
About Los Angeles Football Club (LAFC)
The Los Angeles Football Club (LAFC) is the newest MLS soccer club serving the greater Los Angeles area. Coming off a record-breaking inaugural season, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal-State Los Angeles.
For images of Banc of California Stadium, visit https://www.lafc.com/stadium/images.