The Social Networth was born volunteering one day at the Hollywood Food Coalition when I couldn’t help but dream about how influencers should be using their platforms to create the needed visibility for the homeless and humankind. And that’s how it began.
LOS ANGELES (PRWEB) July 11, 2019
The passing of Disney's Descendant star Cameron Boyce's is something that hit home for so many fans, millennials and those who pay attention to social good. In his honor, the Social Networth is dedicating a most special campaign centered around a charity near and dear to his legacy of service and heartstrings for helping others in need.
The Social Networth, an empowerment movement starring today's hottest content creators and social media influencers desperate to change the world and inspire younger generations to give back, has chosen the Hollywood Food Coalition for Boyce's legacy campaign.
The Hollywood Food Coalition believes everyone deserves the dignity of a full stomach. Through its nightly Meal Engagement Program, over 150 members of the Los Angeles community receive a nourishing meal. Food is the cornerstone not only of survival but of opportunity and hope. Secondary services such as housing aid, mobile medical and vision clinics (through a partnership with The Mobile Clinic Project at UCLA), and assistance with basic needs such as clothes, backpacks, and bus passes go hand in hand with its beneficiaries.
JP Reps Artists agent, Jorge Perez, created the Social Networth campaign. “The Social Networth was born volunteering one day at the Hollywood Food Coalition when I couldn’t help but dream about how influencers should be using their platforms to create the needed visibility for the homeless and humankind. And that’s how it began,” said Perez.
Shot by famed celebrity photographer, Rowan Daly, this is the first time in history that a collective group of content creators have come together to help a cause.
Featuring ten different content creators with a rotating charity each time, the Social Networth’s goal is to transform the conversation of service in the world through encouraging Generation Z to get involved. Its foundational belief is that social media should not be stuck on how many followers one has, but rather how theses platforms pack the power to change the world.
Hollywood Food Coalition campaign content creators and social media stars include Indiana Massara (@indiana 1.2 M), Adam Waheed (@adamw 1.9 M), Megan Pormer (@meganpormer 1.2 M), Steven Spence (@spence 1.7 M), Sam Tsui (@thesamtsui 3.7 M), Matthew Crawford (@matthew_crawford 493 K), Alexa Dell (@alexadell 44 K), Jorge Perez (@jorgeperez 63 K), Nouri (@nouri 215 K), and Bryant Wood (@bryantwoodtv 587 K).
The campaign is currently running both print and digital for the summer issue of La Palme Magazine with Marlon Wayans on the cover. It can be viewed at http://lapalmemagazine.com/2019/07/social-networth-giveback/.