Lounge Lizard, Top NYC Digital Marketing Agency, shares 3 Key Marketing Changes from Facebook's App Integrations
Facebook's announcement in January that they would be fully integrating their three primary social platforms is a game changer for those who utilize any of the platforms for marketing efforts.
NEW YORK, Feb. 20, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a Top NYC Digital Marketing Agency within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Facebook's announcement in January that they would be fully integrating their three primary social platforms was a surprise to much of the business community. Previously Mark Zuckerberg, founder and CEO of Facebook, had stated the apps would maintain a separation. From a consumer standpoint this integration will allow a higher-level of connectivity. For digital marketing this is a game changer for those who utilize any of the platforms for marketing efforts. Today NYC based digital marketing agency, Lounge Lizard, shares 3 Key Marketing Changes from Facebook's App Integrations.
While the platform integration is not expected to be fully completed until 2020, now is the time to start planning and strategizing how to make the most of this change.
- Larger audience for Messenger chatbots – One of the key aspects of this integration is to allow anyone using one of the three apps to message anyone else on one of the three apps. That means WhatsApp users can direct message people on Facebook without having to download Facebook, Instagram users can message WhatsApp users, and so on. From a business standpoint that opens the door to a much greater reach for a Facebook Messenger chatbot. Rather than spending additional time and money developing chatbots for each platform, the Messenger chatbot would have instant access to the 2.6 billion combined users across all platforms. This will allow businesses more of an opportunity to provide customer service, market to users, and provide content updates to their audience.
- New ad space – The app integration will open the doors to more ad space for Facebook which makes Facebook Messenger Ads a much more viable option to compete with Google AdWords. Where Facebook has been concerned with ad space in the News Feed, now the working space will be much larger with more opportunities for ad placement and usage between the three platforms.
- Email marketing alternative – Email marketing has always been a strong method for connecting to customers simply because everyone has an email account. However, as good of a marketing tool as it has been, messaging has risen in popularity as a communication method especially with younger generations. Statistics hover around 50% currently for consumer preference in using messenger apps for communicating with a business including problem resolution compared to email, phone, or snail mail. Unfortunately, there is such a wide range of messaging platforms in use, that there has not been a way to create a viable email marketing alternative with the same reach; until now. With this integration and the size of the audience, the messaging system could rival email because a business could reach most internet users and users would be protected from spam due to Facebooks opt in policy of receiving messages from a business.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com
SOURCE Lounge Lizard Inc.
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