Love As A Business Strategy—A Newly launched Business Podcast Loaded with Love

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Softway, a Digital Transformation Agency in Houston launches an all-new Podcast called ‘Love as a Business Strategy’.

Can love—yep, the ‘L’ word—have a place in your business strategy? The team at Softway thinks it’s not only possible—but vital for success in today’s business landscape. That’s why they’ve launched a brand new podcast, available now, everywhere you listen to podcasts. Each episode of Love as a Business Strategy busts the doors off topics that most business leaders shy away from in the workplace.

Through humor, heart, and honesty, Love as a Business Strategy arrives on the podcast scene at a tipping point of business and digital transformation amid the global COVID-19 pandemic. As practitioners, the hosts of Love as a Business Strategy talk about the golden triangle of business—people, process, and technology—from a lens of empathy, humanity, and love.

“We wanted to create a podcast that tackles business topics in a very unique and compelling way—from our approach at Softway,” Jeff Ma, Director of Project Management at Softway said. “Providing a space for shifting paradigms and thinking outside of the box was exciting to us, and we’re happy to share our perspective with the world,” he said.

The first two episodes: “Love as strategy?” and “How Business Leaders Can Actually Help Black Employees”, are available for free on Apple Podcasts, Spotify, Google Podcasts, and all other podcast streaming providers. Softway plans to release new episodes on a bi-weekly basis.

Softway is a digital transformation agency in Houston, TX that humanizes technology, propels brands, and changes culture. The 200 person organization has offices in the USA and India. Visit for more details.

Contact details: Frank Danna, Director of Culture and Seneca |

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Doug Mason
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