Loyalty360 Announces New Industry Reports – Technology Today and Clarity Reports

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Loyalty360's Industry Reports will fill the need for a comprehensive industry paper generated by an objective body that has a unbiased, deep and pronounced understanding of the market.

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The Loyalty360 Technology Today and Clarity Reports will work as road maps for brands looking for best in class approaches, tactics and partners.

Loyalty360, the association for customer loyalty, is proud to announce the release of its first two industry reports, Technology Today and Clarity Reports. These will be released Spring and Fall 2019, respectively.

Brands and vendors alike have voiced their need for comprehensive industry understanding of available technology. Loyalty360 Industry Reports are based on a thoroughly vetted and understood group of marketplace best-in-class suppliers that will offer marketers greater transparency, insight, ease, and confidence in their selection process.

The Technology Today Report is Loyalty360’s first look at the customer loyalty industry with an assessment of the suppliers, technologies, agencies, and consultancies that are driving the market. It will also assess the challenges and opportunities that brand marketers face.

The Loyalty360 Clarity Reports will follow the initial Technology Today Report. These individual reports will look at CX, CDP, mobile, and Customer Loyalty technologies individually and allocate separate reports for agencies and consultancies.

“Especially as B2C brands struggle in today's environment, the need to build customer loyalty is more important than ever. As the association for customer loyalty, we continue to bring insights and resources to the marketplace,” said Mark Johnson, CEO, Loyalty360. “Brands see customer loyalty and personalization strategies as a competitive advantage. However, the identifying the right path to loyalty success is cluttered with technology and services offerings. The Loyalty360 Technology Today and Clarity Reports will work as road maps for brands looking for best in class approaches, tactics and partners.”

The initial Loyalty360 Technology Today Report will be during released during Loyalty360’s annual Loyalty Expo this May, with the Clarity Reports to be released later this year.

For more information on Loyalty360 or Loyalty360’s Industry Reports, please visit Loyalty360.org or contact MarkJohnson@Loyalty360.org.

About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360.

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