Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Loyalty360 Releases Three New Analyst Briefs: Capillary Technologies, Clutch, and Baesman
  • USA - English

Loyalty360 is proud to announce analyst briefs on three leading customer loyalty technology and service providers featured earlier in the 2021 Technology Today industry report.


News provided by

Loyalty360

Sep 15, 2021, 12:00 ET

Share this article

Share toX

Share this article

Share toX

CINCINNATI, Sep. 15, 2021 /PRNewswire-PRWeb/ -- Loyalty360, the trade association for customer, channel and brand loyalty, has released three additional analyst briefs to its collection of more comprehensive industry reports. The analyst briefs on Capillary Technologies, Baesman, and Clutch are a more detailed assessment of the individual platforms showcased in Loyalty360's 2021 Technology Today Industry Report, which is Loyalty360's first composite industry report, unlike any other one in the market.

Carly Stemmer Ivory, VP of Marketing for Loyalty360, says that due to all the noise within the industry, it is difficult for marketers to understand which partners and technologies are the best fit for their brand. With individual analyst briefs, Loyalty360 brand members have access to a deeper analyst perspective of each supplier's core competencies, points of differentiation, and best-fit clients, based on vertical, company size, and location.

Loyalty360 Analyst Briefs

The individual reports add an augmented vendor evaluation based on a multi-part analyst assessment, including two in-depth surveys, two interviews/presentations by the named partners, and applicable client references. Additional insight is also extracted from brands who are members of Loyalty360, vendor-specific Loyalty360 Award submissions, and interviews with brand clients as part of the Leaders in Customer Loyalty Series.

Within each analyst brief, there is a detailed two-page assessment consisting of:

  • Core Technologies and Services
  • Key Capabilities
  • Security
  • Integrations and Strategic Partners
  • Reporting and Analytics
  • Differentiation
  • Recommended Brands and Industries

As an objective and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate existing customer loyalty challenges and understand the evolving facets of today's highly complex marketing landscape.

"We regularly connect with brand leaders, suppliers, and partners in the industry's vanguard, and these analyst briefs include the latest look at where technology in customer loyalty is headed while helping brands select the most suitable entity for their respective needs," Mark Johnson, CEO of Loyalty360.

"While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape," Johnson says. "Our analyst briefs on technology, strategy, and agency partners, as well as our first Technology Today Industry Report, we strive to bring much-needed clarity to the customer loyalty industry."

Loyalty360 Analyst Brief, Featuring Clutch

Founded in 2013, Clutch's technology set was initially deployed as a platform to aggregate customer data. In the years since the company has heavily invested in machine learning, analytics, and a new UI, expanding its product suite to offer clients a CDP and complete customer loyalty solution. Today, Clutch powers marketing, customer loyalty, offer management and customer experience strategies for brands of various sizes and industries, including traditional enterprise loyalty and rewards programs, as well as specific use cases for gift cards, solutions for franchisees, small to mid-market clients, and more.

>> You can access Clutch's analyst brief here

Loyalty360 Analyst Brief, Featuring Capillary Technologies

Capillary Technologies helps marketers identify, understand, communicate with, and personalize customers' experiences throughout their entire journey, as individuals move from unknown, to initial purchase, to lifetime loyalist. This comprehensive view of known and unknown customers across channels allows brands to leverage unified customer profiles to drive a connected experience and coherent brand strategy. Capillary's loyalty platform is powered by ML/AI and built on a 360-degree customer view, made possible by Capillary's customer data platform – a core component of the supplier's technology set.

>> You can access Capillary Technologies' analyst brief here

Loyalty360 Analyst Brief, Featuring Baesman

Baesman's CRM & Loyalty division is a full-service loyalty services and technology partner, supporting brand clients through its proprietary loyalty management platform and/or strategic, analytics, and marketing services. Baesman helps its clients bring data to life in order to develop, launch, and enhance successful customer loyalty programs and strategies. With data and analytics as a central focus on its platform and strategic services, the Baesman team works with clients in various ways to make the most of their data, ultimately building a holistic and actionable single-view of the customer.

>> You can access Baesman's analyst brief here

Brands who are members of Loyalty360 can download the analyst briefs mentioned above. Additionally, each respective partner referenced above has a limited number of complimentary access codes available for interested brand marketers considering their solution. For additional information on each supplier partner, detail on complimentary downloads codes, or specific questions on Loyalty360 other analyst reports, please email Loyalty360 at [email protected]

About Loyalty360

Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers representing some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us on Twitter @Loyalty360, or sign up for our Leaders in Customer Loyalty Series here.

Media Contact

Carly Stemmer Ivory, Loyalty360, +1 (513) 800-0360, [email protected]

Twitter, Facebook

SOURCE Loyalty360

Related Links

http://Loyalty360.org

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.