LTHR Shaving Announces Campaign to Make 2021 ‘Men’s Year of Self-Care’

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The company says there has never been a more important time for men to take care of themselves

LTHR Shaving brings luxury into men's daily routines.

Designed by a group of lifelong barbers in 2017, this device has interchangeable shaving cream pods that are heated and dispenses as a warm, fluffy lather to soothe the face and allow for a smoother shave with less tugging and irritation.

LTHR Shaving has announced a new campaign to make 2021 ‘Men’s Year of Self Care’ in an effort to help adult men prepare for life after Covid-19. As makers of a home system to produce warm lather during shaving, the company focuses on creating experiential men’s grooming products, and works to rejuvenate their spirits. With this expertise, they hope to broaden awareness and advocate for men to dedicate time to taking care of themselves in tumultuous times.

Recently, the New York Times published a piece entitled ‘Do Men Self-Care?’, which examines the needs for men’s self-care, and approaches the ways in which we pursue it. LTHR Shaving resonated deeply with this article, and it further motivated them to offer experiences not just as a means of shaving, but as a gateway into self-care for all men. The warming, soothing experience of shaving with a hot lather goes beyond the material benefits of a closer shave, but also acts as a crucial part of the morning ritual. By greeting the day in warmth, men are encouraged to open their hearts and minds to the world around them, and are engulfed in a heat that allows them to reflect on their daily lives.

LTHR Shaving is the modern refinement of a classical method of shaving typically reserved for barbers, bringing it into the home for everyday use. Designed by a group of lifelong barbers in 2017, this device has interchangeable shaving cream pods that are heated and dispenses as a warm, fluffy lather to soothe the face and allow for a smoother shave with less tugging and irritation. With this new device, LTHR Shaving’s goal is to make luxurious self-care available to all men at an affordable price, and advocate for men’s wellness in the home. It comes in a subtle form factor and is designed with TSA regulations in mind, so it can be brought wherever life may take you. Their shaving cream is made without harsh chemicals, and instead is formulated with glycerin, coconut oil, and certified organic aloe leaf juice, to compose a fragrance-free mixture that retains heat.

In a July 2020 article from Healthline titled ‘Man 2.0: Normalizing Self-Care for Men’, writer Dan Doty overtly draws attention to the fact that men deserve to feel good. As Doty explains, it can be hard for men to place themselves as a priority, and are often focused on the current state of others, often leading to self-neglect. LTHR Shaving is committed to working to better men’s health and self-care routines for an overall improvement of their, and their loved ones, daily lives.

To accomplish this goal, the company has discounted both the Hot Lather Shaving Machine and individual shaving pods, alongside offering a 30-day risk free trial and free shipping. It is the company’s objective to provide LTHR Shaving to more men around the world, and deliver them a refreshing, cleansing experience without harsh chemicals that can help them start every day with a clear mind.

For additional information, visit https://lthrshaving.com/.

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