Lucky Brand Adopts Radius8 to Power Its Localization Strategy

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Technology will Tailor In-store and Online Experience for Local Shoppers

Lucky Brand customer can shop every store digitally powered by Radius8

“Localization is key to driving success and growth in today’s retail environment,” says Michael Relich, Chief Operating Officer of Lucky Brand “Working with nimble companies, with cutting-edge technologies like Radius8 is core to our strategy at Lucky Brand"

Retail technology company Radius8 Inc., the leader in localization, announced today that Lucky Brand has adopted the Radius8’s localization platform across all of their store locations and digital channels.

Radius8’s technology tailors the online shopping experience in each local market by surfacing products to consumers based on what is most relevant locally at the intersection of what is available in their nearest store. Additionally, consumers will be able to pre-shop their store visit online, giving them the confidence that what they want, will be available to try on and purchase in store.

Retailers are increasingly launching and highlighting their localization strategies, with large brands touting the benefits of understanding and adapting to hyper-local trends.

“Localization is key to driving success and growth in today’s retail environment,” says Michael Relich, Chief Operating Officer of Lucky Brand “Working with nimble companies, with cutting-edge technologies like Radius8 is core to our strategy at Lucky Brand and allows us to stand out as an innovative and forward-thinking brand. We especially like that from start to initial go-live was four weeks and the deployment didn’t require significant effort on our side”.

Beyond the online experience, the Radius8 platform also provides Lucky Brand store associates, merchandisers, and allocators actionable local data, surfacing trends so that the in-store experience can reflect what digital shoppers in that store’s local radius want to buy.

“Lucky Brand embraces innovative technologies and recognizes the untapped power of localization,” says Radius8 Co-founder and CEO Sandeep Bhanote “Our partnership with Lucky presents a tremendous opportunity to collaborate with one of the most forward-thinking brands in retail today.”

About Radius8:

Radius8 is a Localization platform that enables retailers to sell more to consumers by creating store-centric online experiences, and in-store experiences based on local digital demand. These experiences are now table stakes to meet today’s industry standards and consumer expectations and allow you to improve profitability by increasing consumer engagement. Radius8 can generally be implemented in less than 30 days regardless of a retailer’s technology stack, and without requiring changes in store associate behavior or investing in new infrastructure. Customers who have adopted Radius8’s technology include GUESS, John Varvatos, Lucky Brand, Academy Sports + Outdoors, Orvis, Zumiez and many more.

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Brendan Phelan
Radius8
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