“Companies need marketing that not only delivers a transformative brand idea, but one that schemes the business and ignites behavior from the inside out."
BINGHAM FARMS, Mich. (PRWEB) August 27, 2020
LUDWIG+, the woman-owned, brand transformation and business acceleration company celebrates its first year of business with 15 new clients and 2X revenue growth. LUDWIG+ opened its doors one year ago as an in-house marketing team spin-off to new marketing agency concept – one-part strategic consultancy and one-part advertising agency. In its first year, LUDWIG+ has fueled billions of dollars of growth for its clients, and a remarkable year one company success.
After transitioning from years in the ad agency world, to fueling multi-billion-dollar growth as CMO and CSO of two corporations, Owner and CEO, Barbara Yolles saw the need to design a new agency concept.
“Companies need marketing that not only delivers a transformative brand idea, but one that schemes the business and ignites behavior from the inside out,” said Yolles.
Today’s CMOs require speed-to-market. LUDWIG+ developed an approach of mapping business goals, core values, brand idea and activation in parallel.
“We reimagine, transform and accelerate ideas all at the same time. Clients can’t afford to leave money on the table!” Said Yolles. “It is amazing the lack of urgency or business focus seen among agencies when you have spent time on the client side.”
LUDWIG+ provides a range of services – fractional CMO and full out-sourced marketing team, company infiltration to uncover content platforms and activate brand ideas, brand identity, product strategy and launches, website and app development, go-to-marketing planning – from training and call scripts to multi-channel media, and everything in between.
LUDWIG+ has attracted serious heavyweight talent including: Advertising Hall of Famer Bill Ludwig, Creative Chairman; Jennifer Grasso, Executive Creative Director; Lizz Behler, SVP of Strategy and Innovation; Chip Humitz, Marketing and Strategy Director, Eric Livingston, Creative Director, among other top talent. LUDWIG+ has also established a heavyweight bench of best-in-class strategic partners to provide business solutions.
As one of the few women-owned agencies in the world, LUDWIG+ employs 24 advertising and marketing professionals, 67% of them are women. Jennifer Grasso quickly set the bar for recognition as the first-ever creative leader to be named HousingWire’s 2020 Women of Influence. Yolles was recognized as one of NEXT Mortgage Events’ Powerhouse Women. With that world-class roster of creative talent LUDWIG+, has won 8 major industry awards this year at the Healthcare Advertising Awards and the Aster Awards for their campaign for client 21st Century Oncology.
With decades of combined experience in the mortgage industry, the LUDWIG+ team has reimagined the category time and again for clients including TMS (The Money Source), NAMB, Loan Simple, Trademark and start-up cannabis company Joyology.
“We hired LUDWIG+ because of their ability to change the language of a category,” said Jon Forst, Founder, Trademark Events Productions.
Though LUDWIG+ does not stop at creating mind-blowing, category disruptive advertising. It’s the company’s collaborative, inter-disciplinary approach to everything they touch - brand positioning, brand architecture, brand image, strategy, creative, technology product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM, and B2B.
Of the many brand transformations carried out over the course of the past year, LUDWIG+ has meticulously designed and launched 8 websites and 14 logos. That’s not to mention the thousands of dollars stashed within the company swear jar. Watch more of LUDWIG+’s accomplishments in their anniversary video here.
LUDWIG+ does not stop at creating mind-blowing, category disruptive advertising.
The company’s collaborative, inter-disciplinary approach to everything they touch - brand positioning, brand architecture, brand image, strategy, creative, technology product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM, and B2B.