LUMARA Resorts announces its official launch as a new hospitality brand devoted to transforming independent boutique hotels into meaningful, story-driven guest experiences.
BRADENTON, Fla., Dec. 1, 2025 /PRNewswire-PRWeb/ -- LUMARA Resorts announces its official launch as a new hospitality brand devoted to transforming independent boutique hotels into meaningful, story-driven guest experiences. The company already includes more than 13 locations across five destinations and continues to expand.
With a growing development pipeline, LUMARA plans to continue expanding into new markets. Upcoming projects include AZUL Siesta Key, an 18 key boutique property that has undergone a full post hurricane renovation and is scheduled to welcome guests in December 2025, with additional properties expected to be announced soon.This restoration reflects LUMARA's commitment to revitalizing independent hotels that deserve thoughtful care and a renewed sense of place.
Founded in October 2025, LUMARA Resorts was created by a team of experienced hoteliers with deep backgrounds in hospitality development, management, and operations. The vision behind the company is to give independent hotels a new life through thoughtful design, engaging guest experiences, and a strong sense of place.
"Every stay should feel like a story worth telling," said Ekrem Tercanoglu, LUMARA Vice President of Hotels. "We created LUMARA Resorts to honor hotels that have character and bring them forward in a way that feels fresh and inspiring for today's traveler."
Each LUMARA property is inspired by its surrounding community and designed to bring the destination to life. The brand focuses on authentic experiences that highlight the beauty, culture, and personality of each location.
At the core of LUMARA's philosophy is the belief that luxury should feel personal. The company is committed to thoughtful, creative environments paired with warm and memorable service. Whether guests are traveling for leisure, a celebration, or business, the goal is to create experiences that stay with them long after they leave.
The leadership team brings decades of experience across luxury resorts, destination hotels, and group and meeting properties. This background allows LUMARA to bridge operational expertise with a passion for travel and design positioning the brand to redefine what intimate, independent hospitality can look like in the years ahead.
About LUMARA Resorts
LUMARA Resorts was founded in October 2025 by a team of hoteliers committed to reviving independent boutique hotels with distinction and heart. Each property is intentionally reimagined to reflect the culture, character and beauty of its locale, with design-led environments, personalized service and authentic storytelling at its core. With a growing portfolio of destinations across the United States, LUMARA blends operational expertise in luxury resorts, destination hotels, restaurants, bars and marinas with an unwavering passion for travel and design. Every stay is crafted to feel personal, luxurious in the details and rooted in the place.
Visit www.lumararesorts.com for more information.
Media Contact
Chanelle Porter, Murphy O'Brien, 1 9174742800, [email protected]
SOURCE LUMARA Resorts
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