New U.S. brand brings European heritage, ethical small-batch production, and timeless tailoring to modern American women
NEWPORT BEACH, Calif., Oct. 2, 2025 /PRNewswire-PRWeb/ -- Luna Fashion House today announced its official U.S. launch with capsule collections that bring European craftsmanship, small-batch production, and timeless design to modern American women.
Founded by CEO Margareta Petrovic, Luna Fashion House introduces a new approach to accessible luxury in the U.S., offering sophisticated womenswear that simplifies wardrobe choices while amplifying confidence, elegance, and ease.
"We design fewer, better pieces that earn their place in your wardrobe," said Petrovic. "The Power of Femininity isn't a trend. It's how confidence looks and feels."
A European Legacy, Tailored for the U.S.
Luna Fashion House builds on the heritage of Luna, a Serbian fashion house founded in 1990 and renowned across Europe for its tailoring and craftsmanship. The U.S. brand curates capsule collections designed to meet the needs of modern professionals, produced in small batches by women-led ateliers in Europe.
Distinctive Capsule Collections
The launch features tailored silhouettes, versatile palettes of ivory, noir, midnight green, and Bordeaux, and signature pieces such as the Luna red blazer. Each garment is crafted with premium fabrics and fit-first construction, designed to transition seamlessly from office to evening.
Availability
The first capsule collection is now available exclusively at lunafashionhouse.com.
About Luna Fashion House
Luna Fashion House, based in Newport Beach, California, is a womenswear label founded in 2025. By pairing European craftsmanship with a modern U.S. retail experience, the brand offers limited-edition capsule collections focused on tailoring, versatility, and ethical production.
Media Contact:
Maya Atanaskovic, Luna Fashion House
Email: [email protected]
Phone: 949-378-4715
Instagram: @luna_fashion_house
Website: lunafashionhouse.com
Media Contact
Maya Atanaskovic, Luna Fashion House, 1 949-378-4715, [email protected], https://lunafashionhouse.com
SOURCE Luna Fashion House
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