LunaFit has launched an AI-powered fitness app that transforms workouts into an addictively fun, Duolingo-style quest. The app pairs personalized virtual coaching from founders Rich and Ariana Hakman with dynamic nutrition and training plans that evolve with a user's progress. A built-in rewards economy, "Moon Rocks," lets members trade their fitness wins for real-world perks in the LunaFit Marketplace, while comprehensive tracking (sleep, steps, hydration and wearables) keeps every health metric in one place. By blending humor, game mechanics and science-backed guidance, the platform positions itself as "a personal trainer and life coach in your pocket," aiming to disrupt the $20 billion fitness-tech space and capture media attention across health, tech and lifestyle beats.
ALTAMONTE SPRINGS, Fla., June 26, 2025 /PRNewswire-PRWeb/ -- LunaFit unveiled an intuitive, AI-powered fitness app that combines gamification, personalized coaching, and humor to turn exercise into an engaging, rewarding experience. The LunaFit app gamifies workouts, nutrition, and health coaching, making health and fitness goals fun, interactive, and easily attainable. Imagine a platform like Duolingo for fitness, rewarding you with achievements and badges as you complete daily tasks.
Developed by Rich and Ariana Hakman, who left behind traditional careers ten years ago to open a local gym named after their daughter Luna, this app marks their latest step toward redefining fitness. "Honestly, looking back five years ago, we couldn't imagine we'd be launching an app like this," says Rich Hakman. "Our goal was always simple—to spend more quality time with Luna. Now, we've created something that combines entertainment, humor, and AI technology to make hitting your fitness goals an easy, fun experience everybody can enjoy."
LunaFit's distinctive approach focuses on delivering personalized, timely notifications and motivational reminders through virtual coaches modeled after Rich and Ariana. The app effectively functions as a personal trainer in your pocket, providing constant support, tailored guidance, and motivational coaching designed to keep users consistently engaged and accountable on their fitness journey.
Key features of the LunaFit app include:
- AI-Driven Personal Coaching: Choose a virtual coach that matches your personality and fitness style. Your coach provides ongoing support and notifies you with reminders and motivation, making your experience personalized and entertaining.
- Customized Programs: Tailored nutrition and fitness programs adapt dynamically to your progress. Whether your goal is to lose weight, gain muscle, or maintain general wellness, your personalized plan evolves with you.
- Comprehensive Tracking: Track workouts customized for the gym or at home, log snacks and meals using an extensive food database with over 1.9 million items, and monitor hydration, sleep, and daily steps. The app also integrates with wearable devices for automatic syncing, making it easier than ever to stay on top of your health goals.
- Gamified Engagement & Rewards: Staying fit has never been this fun—or rewarding. As you log workouts, complete goals, and stay consistent, you'll earn Moon Rocks—LunaFit's exclusive in-app currency. These Moon Rocks can be redeemed in the LunaFit Marketplace for merchandise, healthy food options, and discounts on top brands. It's our way of making accountability pay off...literally.
"It's like having your own personal trainer and life coach in your pocket," adds Hakman. "We've designed it to make staying healthy feel less like a chore and more like an adventure."
LunaFit is excited to announce that our referral program is now live! Users can start earning exclusive rewards, bonuses, and special perks just by inviting friends and family to join the LunaFit community. Because getting fit is always better with your crew (and earning some Moon Rocks along the way doesn't hurt either). Start sharing and start earning today!
The LunaFit app is available on the App Store and Google Play. Download today and start your unforgettable fitness journey!
About LunaFit:
LunaFit is dedicated to empowering individuals on their journey to optimal well-being, offering a one-stop destination for a healthier, happier lifestyle.
Media Contact
Victor Luis, LunaFit, 1 689-677-2520, [email protected], https://www.lunafitapp.com/
SOURCE LunaFit
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