The collection is a tribute to the city that shaped the creative identity of the brand's co-founders, Chandra Vivian Perkins and Tabitha Perkins.
NEW YORK, Nov. 3, 2025 /PRNewswire-PRWeb/ -- moon d'elle (https://moondelle.com), the luxury Italian footwear brand renowned for its authentic Italian craftsmanship and timeless silhouettes, announces the launch of its Fall 2025 Curated Capsule Collection with a new cinematic brand campaign filmed across New York City. The collection is a tribute to the city that shaped the creative identity of the brand's co-founders, Chandra Vivian Perkins and Tabitha Perkins, by merging the Italian craftsmanship of the footwear with New York City presence through a powerful visual language of architecture, movement, and atmosphere.
"We curated this capsule to feel like a conversation between Milan and New York City, heritage meeting momentum. This is the first campaign where the world of the brand feels fully realized on screen, and we could not be more proud to share it," says co-founders Chandra and Tabitha Perkins.
The Fall 2025 campaign introduces a new visual era for moon d'elle, one defined by sculptural silhouettes, modern elevation, and a couture-level commitment to form. Rather than serving as still-life objects, the shoes appear in motion and in dialogue with their surroundings, showcasing the dynamic and versatile nature of the designs. Metallic finishes capture the light like jewelry. Suede behaves like velvet against stone and glass. The new campaign highlights all of the details that make moon d'elle's shoes unique.
The Fall 2025 Capsule Collection, represents 16 styles ranging from boots to heels in trending colors, represents the fashion house at its most refined and editorial. Featured styles include: the Nube Glazed Caramello boot, the Zenit Cozy Tundra boot, the Vespro Aqua Lago boot, and the Nebbiolina among others. The styling is polished, the lines are structured, and the mood is international in scale, while still remaining deeply rooted in Italian construction. It reflects moon d'elle's core design philosophy: true luxury is not a spectacle of excess, but instead a quiet authority of exceptional design brought to life with precision and intention.
The campaign was filmed across a selection of New York locations chosen for their cinematic character rather than touristic familiarity. Ornate façades highlight the sculptural discipline of the footwear silhouettes, sweeping interiors echo the grandeur of crafted proportion, garden-lined promenades bring softness and poise, and steel-lined transit environments reflect the modern rhythm of a woman in motion. The city became a living frame for the brand's aesthetic language: elegant, architectural, and undeniably present. The new campaign will broadcasted across moon d'elle's digital and print marketing in the coming weeks.
The Fall Capsule marks an inflection point for moon d'elle and signals the next evolution of the house and its creative direction. It is a celebration of the brand's renowned craftsmanship expressed through city energy and Milanese refinement expressed through contemporary styling.
Preview the full Moon d'elle Fall 2025 Curated Capsule Collection here. https://moondelle.com/collections/the-fall-2025-curated-collection
For press and media inquiries, please contact Holly Mitton at 617-680-4827 or [email protected]
About the Brand
moon d'elle is a female-owned, Italian luxury footwear brand founded by sisters and rooted in the values of craftsmanship, authenticity, and timeless elegance. Handmade in Italy by local artisans, moon d'elle shoes blend traditional styles with luxurious textures, intricate patterns, and exceptional details. Learn more about our story here: https://moondelle.com/pages/our-story
Media Contact
Holly Mitton, Little Bird Boston, 1 6176804827, [email protected], Little Bird Boston
SOURCE moon d’elle
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