BALTIMORE, Oct. 9, 2018 /PRNewswire-PRWeb/ -- Lyft, the fastest-growing on-demand transportation service in the U.S., announces the launch of its Ride Smart Maryland initiative—a program to increase responsible ride alternatives and overall rideshare usage to-and-from area wine, beer and spirits tasting venues and consumer events. In partnership with 53 breweries, wineries and distilleries across the state, the program will provide discounted rides, collaboration with venues to enhance the passenger experience and a hassle-free option to encourage patrons to leave their cars at home.
To form and launch the initiative, Lyft has partnered with the Maryland Wineries Association, Brewers Association of Maryland and Maryland Distillers Guild to promote the Maryland craft alcohol industry and reduce overall instances of impaired driving. Participating venues will each have a designated Lyft pick up and drop off location and staff will be equipped with free ride coupons to help visitors get home safely.
Kicking off the partnership, Lyft is offering a free ride (up to $10) to or from any of the participating venues, Friday, October 12, through Sunday, October 14, to the first 3,000 people who enter promo code RIDESMARTMD2 in their Lyft app.
"We are excited to be partnering with the craft beer, spirits and wine industries to help people enjoy the amazing breweries, wineries and distilleries Maryland has to offer without having to worry about your ride home," said Mike Heslin, Lyft's Baltimore Market Manager. "Now you can relax and enjoy your favorite drinks, then let Lyft get you to wherever you are going safely."
The partnership comes as both Lyft and Maryland's craft alcohol industry are growing in popularity across the state, and will collaborate on a shared vision of responsible consumption.
"As an industry, we want to inspire and grow the appreciation of wine, beer and spirits that are made right here in Maryland, and we do that through connecting directly with residents and visitors," said Kevin Atticks, founder of Grow & Fortify, which represents the Maryland Wineries Association, Brewers Association of Maryland and Maryland Distillers Guild. "This partnership with Lyft is exciting because it helps us in our mission to promote responsible consumption and celebrate a thriving industry."
The statewide partnership is part of Lyft's Ride Smart initiatives across the U.S that provide free and discounted rides to help combat drinking and driving. To date, Lyft has helped hundreds of thousands of individuals nationwide by leveraging partnerships with local bars; brewer, winery, and distillery associations; government entities; nonprofits, and more—all to increase the safety of our roads.
Participating members include:
7 Locks Brewing, Montgomery
Alecraft Brewery, Baltimore
B.C. Brewery, Baltimore
Baltimore Whiskey Company, Baltimore
Basignani Winery, Baltimore
Black Ankle Vineyards, Frederick
Black Flag Brewing Company, Howard
Blackwater Distilling, Queen Anne's
BlueDyer Distilling, Charles
Boordy Vineyards, Baltimore
Calvert Brewing Company, Prince George's
Catoctin Breeze Vineyard, Frederick
Cluster and Wine, Calvert
Crooked Crab Brewing, Anne Arundel
Crow Vineyard & Winery, Kent
Diamondback Brewing Company, Baltimore
Falling Branch Brewery, Harford
Fiore Winery & Distillery, Harford
Flying Dog Brewery, Frederick
Full Tilt Brewing, Baltimore
Guinness Brewery, Baltimore
Heavy Seas Beer, Baltimore
Hidden Hills Farm and Vineyard, Frederick
Hysteria Brewing, Howard
Independent Brewing Company, Harford
Jailbreak Brewing Company, Prince George
Linganore Winecellars, Frederick
Loew Vineyard, Frederick
Lyon Distilling Company, Talbot
Midnight Run Brewing, Frederick
MISCellaneous Distiller, Frederick
Mobtown Brewing Company, Baltimore
Mully's Brewery, Calvert
Old Line Spirits, Baltimore
Olney Winery, Montgomery
Orchid Cellar Meadery and Winery, Howard
Patapsco Distilling Company, Carroll
Peabody Heights Brewery, Baltimore
Red Heifer Winery, Washington
Rocklands Farm Winery, Montgomery
Rockwell Brewery, Frederick
Romano Vineyard & Winery, Prince George
Royal Rabbit Vineyard, Baltimore
Running Hare Vineyard, Calvert
Sagamore Spirit, Baltimore
Smoketown Brewing Station, Frederick
Spirits of Patriots, Somerset
Springfield Manor, Frederick
The Vineyard at Dodon, Anne Arundel
True Respite Brewing Company, Montgomery
UNION Craft Brewing, Baltimore
Waredaca Brewing, Montgomery
Willow Oaks Craft Cider and Wine, Frederick
ABOUT LYFT
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
ABOUT BREWERS ASSOCIATION OF MARYLAND
The Brewers Association of Maryland (BAM), founded in 1996, is a non-profit trade organization of Maryland brewing companies. The mission of BAM is to grow, promote, and protect the Maryland craft beer industry. As the craft beer marketplace experiences tremendous growth, Maryland's brewing industry is committed to excellence and education with regard to product quality and safety.
ABOUT MARYLAND DISTILLERS GUILD
Members of the Maryland Distillers Guild are a community of craft producers, dedicated to developing quality spirits and delivering a dynamic experience for visitors. Our members invite you to tour their distilleries, learn about their distilling processes, and sample locally-crafted spirits.
ABOUT MARYLAND WINERIES ASSOCIATION
The Maryland Wineries Association, formed in 1984, is the non-profit trade association that represents the 80+ wineries in Maryland. The MWA is made up of a board of winery owners – and over 80 members representing wineries and associate members from across the state. MWA's mission is to develop and expand the grape and wine industry in Maryland – through education and promotion.
SOURCE Lyft
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