Lytics Named a “Major Player” in IDC MarketScape on Customer Data Platforms Focused on Front Office Users

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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers

Lytics, a customer data platform (CDP), today announces that it has been positioned as a “Major Player” in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment (doc # US47524621, December 2021) report.

“First-party data is the currency of modern businesses, and Lytics has become a Major Player in helping the most innovative brands in the world collect, organize and take action on their customer data to improve their customer experiences and drive more impactful campaigns,” said James McDermott, co-founder and CEO of Lytics.

Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers. Lytics enables brands to use first-party data and data science to build audience segments that target their best customers and lift conversion rates. Cloud Connect is Lytics’ reverse ETL solution, and securely connects data warehouses to mission critical downstream channels.

This IDC MarketScape evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales. This document provides guidance to help buyers define their customer data management needs and quickly get an appropriate short list of vendors that may be best suited to their industry, company size, and user base.

About Lytics
Lytics is the marketer's choice for customer data platform (CDP) technology that combines "the right data + the right data science" to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company's behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.

Based in Portland, Oregon, the company is led by experienced MarTech executives (Webtrends, Airship, Tripwire, Puppet, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners and EPIC Ventures. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive, Yamaha and many more.

About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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Lisa Langsdorf
GoodEye Public Relations
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