CHARLOTTE, N.C., June 1, 2021 /PRNewswire-PRWeb/ -- Maaco, North America's #1 paint and auto body shop, announced today the launch of its national integrated advertising campaign, 'The Upside of Uh-Ohs.' The campaign kicks off with a musically driven TV spot, directed by Grammy award-winner Joseph Kahn, that refreshes the iconic brand tagline, 'Uh-Oh, Better Get Maaco'.
The creative campaign is rooted in the brand's almost 50-year reputation as the one to call whenever it's time for a fresh paint job or when life inevitably brings its dents, dings, and scratches.
"Maaco owners across North America have driven the brand's reliable reputation because of their ability to relieve the inevitable stress that comes from automotive damage," said Hannah Whitesides, vice president of marketing, Maaco. "The heart of our business is being the dependable body shop that customers can count on to transform their damaged vehicle back into the car they love. That is exactly what we are doing with our slogan, 'Uh-Oh, Better Get Maaco'. It has stood the test of time as we still see it resonating with consumers today, so we are excited to reimagine this memorable message."
Developed with Mythic, a full-service agency in Charlotte, NC, the campaign uses storytelling, an original song, and everyday "Uh-Oh" moments to remind consumers that thanks to Maaco, they can keep living on the upside no matter what life throws at them and their vehicles. The client-agency relationship includes strategy, creative and production.
"When you get an opportunity to reinvent an iconic brand and tagline like 'Uh-Oh, Better Get Maaco' you have to find a way to make it culturally relevant for today's consumer," said David Olsen, executive creative director, Mythic. "The thought of someone's vehicle needing paint or auto body repair during an already challenging year stuck with us. We wanted to highlight the relief Maaco provides by encouraging people to look on the upside and turn those "Uh-Ohs" into "Oh Yeahs."
The TV commercial will run in 30- and 15-second formats on national and cable networks, with a long-form version on digital and social channels. The campaign will also incorporate national radio, print, social media, and digital advertising. The 2021 Maaco national advertising campaign elements are available on the Maaco YouTube channel.
The agency collaborated with Grammy award-winning director Joseph Kahn, production company Supply & Demand, DuoTone Audio Group, and ODD for post-production to bring the vision and contagious feel to life. Visit Maaco.com for more information about Maaco.
Maaco is North America's body shop, with almost 50 years of experience in providing affordable auto body repair and car painting. Maaco, with more than 400 independently owned and operated franchises across the United States and Canada, has been named a top automotive franchise numerous times by Entrepreneur Magazine in its Annual Franchise 500 ranking and Franchise Times' list of Top 200 franchises. Maaco is a member of Driven Brands, the largest automotive services company in North America. For more information about Maaco, visit Maaco.com.
About Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America's leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,200 locations across 15 countries, and services over 50 million vehicles annually. Driven Brands' network generates more than $1 billion in revenue from more than $3 billion in system-wide sales.
Mythic is a full-service marketing communications agency based out of Charlotte, North Carolina, with deep experience in some of today's most dynamic consumer and B2B markets, including Financial Services, Insurance, Healthcare, Automotive, Retail and Real Estate. The agency – an Adweek 100 Fastest Growing Agency – has created award-winning campaigns that have driven business results for both challenger brands and category leaders including Fortune 500 clients like MetLife, Spectrum, Ally, Synchrony Financial, Sonic Automotive and more.
Maaco, Maaco, 416-455-0338, [email protected]