Macdonald Hotels Renew Branding and Menu Covers with Smart Hospitality Supplies

Share Article

Macdonald Hotels & Resorts have renewed their 'In Room Dining' menus with Smart Hospitality Supplies. The move brings the offer in line with the groups branding and hints at the direction of the hotels.

Macdonald Hotels & Resorts have renewed their 'In Room Dining' menus with Smart Hospitality Supplies. The move brings the offer in line with the groups branding and hints at the direction of the hotels.

Macdonald Hotels & Resorts have renewed their 'In Room Dining' menus with Smart Hospitality Supplies. The move brings the offer in line with the groups branding and hints at the direction of the hotels.
The menu covers, designed by Smart Hospitality Supplies (which can be found at https://www.smartuk.net/smart_menu_covers_inserts.html ), are a small graphite coloured menu which has the same simplistic class that the rest of the resort's branding exudes. The unusual menu folders are made with a sturdy 'nomad' material which helps them to stand out from the rest. Sporting the words "In Room Dining" on the front and the brand's logo on the back, the menus focus the guest towards the list of food offerings within.

Macdonald Hotels and resorts are renowned for their quality dining. With the likes of the Michelin Star chef, Atul Kochhar, opening his very own restaurant within the Macdonald Compleat Angler in Marlow, it is a clear focus for the brand moving forwards. Investing in their 'In Room Dining' menu, they are clearly intent on expanding their restaurant offering and combining it with other dimensions of its resorts and hotels.

The news comes just days after the chain received international industry recognition from TripAdvisor. Their prolonged excellence within the industry has earned them the award from the trip feedback service. Customer feedback is the driver of the award and shows that Macdonald's marketing tactics are working in their favour on the international stage. The chains in the UK that received the TripAdvisor Hall of Fame award include Macdonald Norwood Hotel, Aberdeen; Macdonald Windsor Hotel, Windsor and Macdonald Leeming House, Penrith.

Macdonald Hotels & Resorts own over 40 luxury hotels in the UK with continued investment in their resorts abroad. Their brand focuses on opulence and as such, their investment is targeted towards improving the quality of each aspect of their establishments. Since their establishment in 1990, they have managed to make significant strides within the sector. Due to their emphasis on Green business, they choose to work with companies, like Smart Hospitality Supplies, who share the same philosophies.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Wayne Redge

Wayne Redge
@SmartUKSupplies
since: 12/2014
Follow >
Visit website