Machen McChesney Unveils New Brand Identity, Launches New Website

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Leading Alabama CPA and business advisory firm returns value to clients and contacts through new online resource center.

Machen McChesney Alabama CPA Firm's Rebranding

Machen McChesney's New Logo

We understand that by choosing to work with us, our clients are making an investment in their business and their future ...

To underscore its position as a leading provider of accounting, tax and consulting solutions that return value, the CPA and business advisory firm Machen, McChesney & Chastain has introduced a new brand identity platform in conjunction with the release of its new website,

The refreshed brand identity includes an updated logo, which is comprised of a shortened firm name, Machen McChesney, and tagline around which the firm will position itself moving forward, “Returning Value.”

According to Managing Partner Marty Williams, CPA, the firm has experienced significant growth in recent years. The goal of this rebranding initiative has been to ensure that the firm and its growing number of employees are communicating a unified, value-driven message.

“Our firm is focused on looking for opportunities to return value,” explains Williams. “We understand that by choosing to work with us, our clients are making an investment in their business and their future. At the same time, as trusted advisors we choose to invest in the futures of our clients, employees, business contacts and communities, bringing fresh ideas and opportunities that will help them meet and exceed their professional and personal goals.”

As part of the brand strategy and implementation, the name of the firm will be shortened to Machen McChesney, effective immediately. Partner Don Chastain’s role and position as a partner in the firm remains unchanged as he continues in the same capacity, servicing his clients as he has for the past 32 years.

The firm also launched an all-new website, exemplifying the firm’s commitment to returning value through regularly updated educational content, helpful calculators, career opportunities and valuable information regarding the services and industry specializations provided by the Machen McChesney team.

Both the refreshed version of the logo and new website launch are meant to represent all that makes Machen McChesney what it is today: a dynamic and innovative business advisory firm that returns value in everything it does.

For more information on the Machen McChesney brand update and website launch, please contact Marty Williams, managing partner, at (334) 887-7022.

About Machen McChesney:
Machen McChesney is a business advisory firm with a history of Returning Value to its individual and business clients through proactive accounting, audit and assurance, business tax and advisory, business valuation, family and elder care, individual tax planning and consulting and outsourced bookkeeping services. From its headquarters in Auburn, AL., the firm is committed to returning value to its clients throughout Alabama and the United States. Machen McChesney is part of a family of services, including FocusPay Solutions ( and Wealth Management Services, and is a member of the BDO Alliance USA, a nationwide association of independently owned, high-quality local and regional accounting firms.

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Martin D. Williams, CPA
Machen McChesney - CPAs and Business Advisors

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