Maddyn Launches CBD Oil Wellness Line with Focus on Transparency and Education

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Fans and followers are invited to join Maddyn’s #HempDay movement with an exclusive Instagram sweepstakes in December

Maddyn's premium CBD wellness line includes mint-flavored tincture, topical recovery cream, and capsules.

Maddyn's new hemp-derived CBD wellness line includes mint-flavored tincture, topical recovery cream, and capsules.

Our Farm to Life standard...allows us to be completely transparent about how our products are made and what's inside.

Jim Heidenreich and Rolf Sannes are believers in the potential benefits of CBD oil, especially when it comes to the daily recovery needs of active individuals like them. While they saw tremendous potential after the passing of the 2018 Farm Bill, which made hemp-derived CBD legal on the federal level, they also saw rapid growth in the category lead to "information overload" that quickly became a potential barrier for those new to CBD. This is what prompted Heidenreich and Sannes to create Maddyn, a new line of hemp-derived CBD oil products with a focus on transparency and education, now available exclusively online.

Maddyn offers high-quality plant-based ingredients in its product line, including organically grown hemp from Colorado, with all products independently tested to ensure quality and consistency. The new line includes the following products: Relax & Revitalize Full Spectrum CBD Oil Tincture flavored with natural mint; Renew & Recharge Broad Spectrum CBD Crème enhanced with arnica, cocoa butter, eucalyptus, and lavender; Relax & Revive Full Spectrum CBD Capsules with turmeric.

"We created Maddyn for those we call 'Everyday Warriors'- people who are balancing work and life with the daily activities they love," says Rolf Sannes, co-founder of Maddyn. "Our customers are seeking recovery for their mind and body to keep doing everything they love without compromise. Maddyn offers them safe and natural solutions they can trust to help with their daily recovery needs."

While many new CBD brands are emerging with potentially confusing claims and product information, Maddyn focuses on complete transparency and education across all touch points. In addition to a complete listing of ingredients, each product package includes a QR code linked to current lab results on the website. The site will also be an educational resource for consumers, featuring a blog dedicated to CBD related content and other topics of interest such as wellness, exercise, and lifestyle.

"Our Farm to Life standard means we work directly with our U.S. farming partners to ensure we use the very best plant varietals and ingredients in all of our products, which are crafted in small batches to ensure quality and consistency," says Jim Heidenreich, co-founder of Maddyn. "This allows us to be completely transparent about how our products are made and what’s inside, which will help customers feel at ease about adding CBD oil products to their daily routines."

To help ignite a conversation around hemp-derived CBD oil products, Maddyn is inviting Instagram users to celebrate #HempDay every Wednesday during the month of December. To enter, participants must follow @MaddynLife on Instagram, "like" their weekly #HempDay-themed post, and comment on why they make hemp-derived CBD oil products part of their daily routines. One winner will be selected each week to receive a gift pack that includes Relax & Revitalize Full Spectrum 300 mg CBD Oil Tincture and Renew & Recharge Broad Spectrum CBD Crème (retail value of $129.98). The sweepstakes begins on Wednesday, December 4 and runs through Wednesday, December 25. For official sweepstakes rules and details, visit or follow @MaddynLife on Instagram.    

Maddyn products are now available to purchase exclusively online at, with free shipping included on all orders and a 30-Day Money-Back Guarantee on first-time orders. As a bonus, customers can receive 35% off their first purchase for the holidays by subscribing to Maddyn's e-newsletter now through December 31.


About Maddyn

Maddyn is a premium line of hemp CBD infused and plant-based protein products designed to enhance the lives of active individuals by providing natural and trusted solutions for their daily recovery needs. The company was founded in 2019 by Jim Heidenreich and Rolf Sannes – entrepreneurs who share a passion for fitness and enthusiasm for hemp CBD products. Maddyn launched its first products online in the fall of 2019, including hemp CBD infused tinctures, capsules, and recovery cream, with plans to expand into other products. Maddyn entered the marketplace during a time of significant growth in the hemp-derived CBD category, with many new brands emerging with potentially confusing information and product claims. The company's core mission is to disrupt this status quo by offering higher quality plant-based products that are crafted specifically for recovery - and to bring these products to the public with unmatched education and transparency. With its Farm to Life standard of crafting products in small batches using only the highest performing ingredients, consumers will feel better using the product and can trust how they are made.

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Kelly Ellis
since: 08/2019
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