Madeline Hotel & Residences, Auberge Resorts Collection Redefines Telluride Luxury With Dynamic Public Space Transformation

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Telluride’s Premier Resort Unveils Modern Mountain Lifestyle with New Bar and Lounge, Stylish Guest Spaces and Signature Experiences

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Madeline Hotel & Residences, Auberge Resorts Collection today debuts a dramatic redesign, unveiling a luxuriously reimagined modern mountain resort in Telluride. Located at 10,540 feet, the ski-in/ski-out mountain retreat features new social spaces, including Timber Room, a vibrant new indoor-outdoor après ski bar and lounge, which is poised to become the most sought-after gathering place in Telluride, a refreshed lobby and a new boutique. Complementing the redesign is a collection of engaging new guest experiences and amenities – from ice-climbing and other adrenaline-pumping outdoor pursuits, to restorative wellness offerings, including a new hydration bar. Madeline also introduces a new collaboration with Olympian Gus Kenworthy, who helped create the resort’s new Recovery Ski Lounge, offering a range of advanced post-workout therapies.

“We are thrilled to welcome guests, homeowners and neighbors to our revitalized resort with its modern approach to luxury mountain living,” said Bryan Woody, general manager, Madeline Hotel & Residences, Auberge Resorts Collection. “In this panoramic alpine setting, we have created one-of-a-kind experiences that celebrate the best ski mountain in the U.S. It has been a sincere pleasure to work with the passionate Auberge team, the design visionaries at Rose Ink Workshop, our talented culinary team, our friend Gus Kenworthy and our local community of artisans to transform Madeline and solidify its position as one of the top mountain resorts in the world.”

Miami-based interior design team, Rose Ink Workshop, led Madeline’s redesign, creating a modern look that offers a chic, yet approachable respite from Telluride’s active outdoor lifestyle. The new design envelops guests in a luxurious and welcoming year-round mountain environment with a distinct connection to Telluride’s mountain heritage and culture.

Introducing Timber Room
Anchored by a commanding double-sided fireplace, the newly debuted Timber Room, which opens today, blends chalet vibes with modern elements. Designed for couples and larger groups of friends, the social heart of the resort features cozy lounges for two and chic booths punctuated by mountain landscapes. An ornate oak bar inspired by folkloric alpine design is a nod to jet-setting ski destinations such as Magève and Gstaad. Timber Room’s outdoor space leads into Reflection Plaza, the most picturesque setting in Telluride, where guests can keep warm under sheepskin blankets and nestle next to a fire pit overlooking Mountain Village’s beloved ice rink.

Bustling après-ski festivities commence daily at Timber Room at 3:00 p.m., followed by Executive Chef Bill Greenwood’s ceremonial Alphorn serenade at 3:30 pm at Reflection Plaza, signaling across the mountain that it's time to gather and exchange stories from the day’s adventures over creative cocktails, warming beverages and innovative dishes. Timber Room’s menu is refined, celebratory and designed to be shared. It complements the spirit of the mountainscape and begins with shareable “Graze” plates such as Duck Terrine Toast and the signature Timber Room Baked Potato with crème fraîche and caviar, followed by “Feast” plates, or larger family style dishes including Rocky Mountain Elk with local huckleberry jus. Dishes are presented on custom serving boards made by local artisan Matt Downer using native hardwoods and local slate, while marbled ceramic vessels hand-shaped by Telluride-based ceramicist Tara Carter and a custom collection of ceramic share plates made by LGS Studio beautifully bring the cuisine to life.

Timber Room’s cocktail menu showcases modern interpretations of classic libations with mountain touches such as blue spruce-infused syrup and slow-drip spiced bourbon, along with signature toasty cocktails perfect for fireside après. Guests can explore the interplay between fire and ice with smoky cocktails on the rocks, such as the New Fashioned or Eve in Eden, contrasted with the steaming TNT, the perfect marriage of Telluride Whiskey, Montenegro and Steaming Bean Telluride coffee, shaken cream and fresh grated nutmeg. Adventurous groups can opt for tableside leather bota bags brimming with Timber Room’s house blend of vin chaud for spirited imbibing.

Culinary offerings from Chef Greenwood are also available at Black Iron Kitchen + Bar, where guests are greeted with an inviting “come as you are” atmosphere, indoor-outdoor seating, entertainment and Chef’s fully transformed menu, including the impressive 32 oz. Wagyu Dry Aged Bone In Ribeye that’s sure to satisfy after a day full of adventure. The new Great Room offers endless ways to indulge in life’s simple pleasures with classic board games such as backgammon and mancala, along with a brand-new hydration station. Here, a rotating mix of hydration options will not only quench thirst, but also help acclimate guests to Telluride’s high altitude. Surrounded by the soaring peaks of the San Juan Mountains, the outdoor Sky Terrace beckons guests with its year-round heated pool and two hot tubs, refreshments, daily Alpine s’mores and unbeatable photo opportunities.

New Experiences
A new collection of experiences will immerse guests in Telluride’s rich scenic beauty and year-round adventures. Thrill-seekers can embark on a unique Telluride experience and climb Mystic Falls, an iconic Colorado waterfall, and use a Tyrolean Traverse to descend across a rocky gorge above the frozen falls. For adventure enthusiasts, a helicopter tour of the San Sophia ridgeline, traveling up to 13,000 feet, is available for an awe-inspiring look at the jagged peaks. After a day on the slopes, guests can retreat to Gus Kenworthy’s Recovery Ski Lounge, which features Hyperice, Normatec, and Hypervolt therapies, along with a cool-down playlist curated by Kenworthy himself.

Madeline’s unrivaled Mountain Village location provides guests with easy access to outdoor adventures - from alpine skiing, dog sledding and fly fishing in the winter, to hiking and stand-up paddle boarding on nearby alpine lakes in the summer. Guided activities and lessons are offered for guests of all ages. Off the slopes, wellness experiences include mindfulness sessions, classes with visiting masters and new signature spa treatments at Telluride’s most popular spa.

A New Sense of Arrival
The design and energy of the transformed Madeline Hotel & Residences, Auberge Resorts Collection is felt from the moment guests arrive into a lobby that is both cozy and chic. Convivial seating areas mix vintage and custom furniture and a textured color palette that defines modern luxury in Telluride. Hotel guests are greeted by Adventure Guides, a team of local Telluride concierges who collectively represent more than 60 years of residency in town, and who hold the keys to all the best adventures, dining and entertainment available in the region.

Upon check-in, guests are offered seasonal Telluride Brewing company draft beer in Colorado-mined copper mugs, while kids enjoy Rocky Mountain sodas. A new retail boutique, created in collaboration with Sacred Thistle, sits off the lobby and offers a selection of beautifully handcrafted home goods, jewelry and unusual, earthy treasures. Additional items in the retail gallery include custom hats and a selection of books ranging from fine art photography to vintage and rare titles celebrating outdoor adventure in the Rocky Mountains.

To learn more about Madeline Hotel & Residences, Auberge Resorts Collection and to book a stay, visit

About Madeline Hotel & Residences, Auberge Resorts Collection
Madeline Hotel & Residences, Auberge Resorts Collection is a stunning alpine resort in the historic town of Telluride, Colorado. The 83-room and 71-residence hotel blends Auberge’s distinctive flair for authentic and elevated experiences with the local flavor of the destination. Surrounded on three sides by the dramatic 14,000-foot peaks of the San Juan Mountains, Madeline features both guest rooms and suites, as well as one- to four-bedroom residential condominiums that offer expansive Mountain Village views. Sophisticated amenities include the best ski-in/ski-out access in town; slope side Ski Valet; the 4,000-square-foot Sky Terrace featuring a heated outdoor swimming pool, hot tubs, fire pits and al fresco lounge; an alpine-inspired spa and salon; The Madeline Ice Rink and a personal training studio. Mountain dining options include signature restaurant Black Iron Kitchen + Bar, Timber Room featuring outdoor fire tables and an indoor/outdoor bar and Columbia Room, a private dining room. In January 2021, Madeline unveiled a dramatic redesign encompassing its public and social spaces.

For more information:

Follow Madeline Hotel & Residences on Facebook and Instagram @MadelineTelluride

About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information:

Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge

About The Friedkin Group
The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit

About Rose Ink Workshop
Rose Ink Workshop is a multidisciplinary firm that specializes in hospitality interiors. Placing extra emphasis on crafting unique branded experiences, RIW creates art directed spaces and tells stories. Led by Liubasha Rose, RIW is a group of creatives from different areas of hospitality design including interiors, branding, graphics, fashion, OS+E and a crew of project by project stylists. Prior to founding Rose Ink Workshop, Liubasha was Vice President of Design at Starwood Capital Group. She was responsible for design direction and the execution of renovation projects for Starwood Capital assets, and was involved in the implementation of new brands launched by the firm. She has contributed to the development of the two-luxury hotel and lifestyle brands, 1 Hotels and Baccarat Hotels & Resorts as well as the Postcard Inn, ST Residential portfolio, and numerous restaurants and hotels around the world. Liubasha won the prestigious Wave of the Future award from Hospitality Design Magazine in 2015 for the 1 Hotel South Beach project. For more information, visit

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Rachel Farnham
Murphy O'Brien Public Relations
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