Madhappy, the lifestyle brand known for its optimistic ideology, and Mephisto, renowned for its unparalleled comfort and craftsmanship in footwear, today announce the launch of the Mephisto & Madhappy Rainbow Sneaker. This limited-edition product bridges fashion and comfort, building into Mephisto's acclaimed footwear technology.
LOS ANGELES, Sept. 24, 2024 /PRNewswire-PRWeb/ -- Madhappy, the lifestyle brand known for its optimistic ideology, and Mephisto, renowned for its unparalleled comfort and craftsmanship in footwear, today announce the launch of the Mephisto & Madhappy Rainbow Sneaker. This limited-edition product bridges fashion and comfort, building into Mephisto's acclaimed footwear technology.
Mephisto's beloved Rainbow men's sneaker has been a timeless heritage style of the brand's catalog. These classic sneakers smoothly blend street-style with ultimate support through Mephisto's innovative SOFT-AIR technology, centered on the anatomy of the foot and guaranteeing optimum comfort and an exceptional fit. The exclusive Mephisto & Madhappy Rainbow Sneaker features the iconic logos featured on the woven label of the shoe.
Rusty Hall, CEO of Mephisto USA, expressed his excitement about the collaboration, "This partnership represents a beautiful synergy between our expertise in premium footwear and design and Madhappy's playful, contemporary style. We are thrilled to bring this unique collection to consumers and redefine what stylish comfort can be."
Madhappy's co-founder Noah Raf added, "It's been a pleasure partnering with Mephisto on this project. The brand's heritage and commitment to quality is something we've always admired and looked to emulate as we've built our own brand. It's a true testament to a strong team and vision, and aligns with our own ambitions for the future."
The limited-edition Mephisto & Madhappy Rainbow Sneaker is available to purchase today at Madhappy.com for $345.
About Madhappy: Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, Madhappy has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world.
About Mephisto: Mephisto is a leading brand in the comfort footwear industry, known for its innovative designs and high-quality craftsmanship for decades. Utilizing advanced technology and premium materials, Mephisto ensures that each pair of shoes provides exceptional comfort and support in every step.
For media inquiries, high-resolution images, or additional information, please contact:
Media Contact
Natalie Bleza
Media Contact
Natalie Bleza, Mephisto USA, 1 2195089367, [email protected], mephistousa.com
SOURCE Mephisto USA
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