NEW YORK (PRWEB) November 06, 2019
MadHive, the advanced TV advertising solutions provider, today announced the company has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). The TAG seal recognizes the rigorous steps taken by MadHive to combat fraudulent non–human traffic in the digital advertising supply chain, including criminal fraud like bot farms and piracy. Created by the ad industry’s top trade associations, TAG is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry.
“Fraud continues to run rampant throughout the digital advertising ecosystem, costing advertisers and publishers billions of dollars a year,” said Adam Helfgott, CEO at MadHive. “The most effective way to remedy this problem is by embedding cutting-edge technologies into the underlying infrastructure of the technology to proactively detect and eliminate fraud.”
MadHive successfully completed the TAG Certified Against Fraud Program via independent validation, a stringent process that required working with an auditor to validate that the company had successfully implemented the MRC’s General Invalid Traffic (GIVT) guidelines directly into its product. The company’s audit was performed by TAG-approved vendor BPA Worldwide.
“Criminal activity follows the money, and with consumer usage and ad dollars moving to the OTT channel, fraudsters are shifting their attention to it as well,” said Mike Zaneis, CEO of TAG. “We commend MadHive for taking these aggressive proactive steps to fight fraud by achieving the TAG Certified Against Fraud Seal, and we look forward to continuing to work with them to prevent fraudulent activity across the supply chain.”
“Premion is committed to providing advertisers with brand-safe and fraud-free inventory,” said Jim Wilson, President of Premion, TEGNA. “We partnered with MadHive early on to deploy their cutting-edge technology to ensure transparency, integrity, and accuracy in our CTV/OTT ad delivery. MadHive’s latest certification provides advertisers with the highest level of accountability for eliminating fraudulent impressions in the ecosystem.”
About MadHive:
MadHive is an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to optimize business outcomes and deliver evidence-based accountability. MadHive’s next-generation advertising suite provides precision targeting, audience verification, as well as the first OTT-first device graph and cross-device attribution, while addressing the biggest threats to the advertising industry -- the issues of trust, transparency, fraud and brand safety.