Partnership combines industry-leading go-to-market intelligence solutions for more effective, efficient, and personalized buyer journey
NEW YORK, Aug. 14, 2025 /PRNewswire-PRWeb/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence platform, today announced a strategic partnership to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. The exclusive collaboration brings together two of the most powerful B2B solutions to give marketing and sales teams a unified, data-driven way to reach the right buyers, deliver highly personalized engagement, and accelerate revenue across the full buyer's journey.
Madison Logic's multi-channel activation platform empowers marketers to engage high-value accounts across their most trusted media environments, delivering tailored messages to every member of the buying group to fuel demand. ZoomInfo complements this with precise contact data and AI-driven outreach intelligence that empowers sales teams to take immediate action. Together, the integrated solutions bridge the gap between marketing and sales, helping go-to-market teams work faster, target smarter, and drive more measurable pipelines—with the right message, at the right time, on the right channel.
"This collaboration marks a significant step forward in enabling smarter, more connected B2B marketing," said Keith Turco, CEO of Madison Logic. "As B2B buying groups grow larger and more complex, closing the consensus gap has become one of the biggest challenges for marketers. Together with ZoomInfo, we're delivering the intelligence needed for marketing and sales teams to identify the full buying committee, engage each member with relevance, and measure what's driving true influence."
Through this exclusive partnership, joint customers will benefit from:
- Advanced audience planning powered by enriched data sets and shared insights across both platforms.
- Real-time prospecting workflows that leverage engagement data to inform when and how to connect with buying committee members.
- Unifying media strategies by combining paid and owned channel efforts to reach buyers faster and drive better results.
"Too many B2B teams are still stuck trying to connect the dots between marketing activity and sales results," said Elliot Smith, Vice President of Partnerships at ZoomInfo. "By unifying intent, data, and activation into one connected workflow, we're helping companies eliminate the handoff friction, engage the full buying group with precision, and move from signal to revenue faster than ever before."
The partnership will roll out in phases, with both companies committed to expanding capabilities and deepening integration over time—with a shared mission of helping teams shorten time to revenue, navigate complex buying groups, and drive measurable business impact. For more information, visit the Madison Logic blog and ZoomInfo blog.
About ZoomInfo
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
Media Contact
Betsy Utley-Marin, Madison Logic, 1 (332) 208-8146, [email protected], https://www.madisonlogic.com/
Silvie Casanova, ZoomInfo, [email protected], https://www.zoominfo.com/
SOURCE Madison Logic
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