Peer-to-peer business review website recognizes the company's leadership across multiple categories with a total of 38 Badges, including eight Leader Badges
NEW YORK, June 15, 2023 /PRNewswire-PRWeb/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it achieved record-breaking performance with 38 total badges in the G2 Summer 2023 Grid®, including Leader across eight categories. The recognition includes the Momentum Leader for "Account-Based Orchestration Platforms – Overall" which reflects the company's high user ratings and positive movement over the last year. Customer reviews on G2 continue to validate Madison Logic's intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.
"Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle," said Tom O'Regan, CEO of Madison Logic. "Our G2 badges and high customer satisfaction ratings demonstrate our industry leadership in empowering marketers to make smarter data-driven decisions that drive better results at a time when everyone is being asked to do more with less."
In addition to receiving the Momentum Leader Badge for Account-Based Orchestration Platforms – Overall, Madison Logic was named a Leader across seven other categories in the G2 Summer 2023 Grid:
Account-Based Advertising – Overall
Account-Based Advertising – Enterprise
Account-Based Advertising – Small Business
Buyer Intent Data Providers – Overall
Account Data Management – Overall
Account-Based Analytics – Overall
Account-Based Analytics – Enterprise
Additional recognition in the G2 Summer 2023 Grid:
High Performer – Buyer Intent Data Providers – Mid-Market
High Performer – Account Data Management – Enterprise
High Performer – Account-Based Orchestration Platforms – Overall
High Performer – Account-Based Orchestration Platforms – Enterprise
High Performer – Account-Based Orchestration Platforms – Mid-Market
High Performer – Marketing Account Intelligence – Mid-Market
High Performer – Account-Based Analytics – Small Business
Easiest Admin – Account-Based Orchestration Platforms – Mid-Market
Easiest Admin- Buyer Intent Data Providers – Mid-Market
Easiest Admin – Account Data Management - Enterprise
Easiest Setup – Account-Based Orchestration Platforms – Overall
Easiest Setup – Account-Based Advertising – Mid-Market
Easiest Setup – Account-Based Orchestration Platforms – Mid-Market
Easiest Setup – Marketing Account Intelligence – Mid-Market
Easiest Setup – Buyer Intent Data Providers – Mid-Market
Easiest Setup – Account Data Management – Enterprise
Easiest To Use – Account Data Management - Enterprise
Highest User Adoption – Buyer Intent Data Providers – Mid-Market
Highest User Adoption – Marketing Account Intelligence – Mid-Market
Most Implementation – Buyer Intent Data Providers – Mid-Market
Most Implementation – Marketing Account Intelligence – Mid-Market
Best Support – Account Data Management - Enterprise
Easiest To Do Business With – Account-Based Orchestration Platforms – Mid-Market
Easiest To Do Business With – Buyer Intent Data Providers – Mid-Market
Easiest to Do Business With – Account Data Management - Enterprise
Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
Best Meets Requirements – Account-Based Advertising – Small Business
Best Estimated ROI – Account Data Management – Enterprise
Best Estimated ROI – Buyer Intent Data Providers – Mid-Market
Users Most Likely To Recommend – Account-Based Orchestration Platforms - Overall
The G2 Grids are calculated based on customer satisfaction and market presence within a product category. Madison Logic's continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights, a combined data set that provides global enterprise B2B organizations with a holistic signal of the companies demonstrating the highest propensity to purchase. This allows marketers to identify in-market accounts, prioritize the right individuals to engage within an organization, identify content most likely to accelerate the sales cycle, and optimize the account experience with better metrics that validate engagement and pipeline impact. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.
Customers who published reviews on G2 describe how Madison Logic's unparalleled account data and multi-channel ABM activation strategies empower them to convert their best accounts faster:
For Targeting & Reach: "Madison Logic allows me to target the desired set of accounts, understand the engagement level of accounts, and understand the performance of creative assets." – Anandan P., Global Performance Marketing Lead
For Multi-Channel Activation: "Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data, has been great." – Adam S., Sr. Manager, Global Paid Media
For Customer Support: "The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers." – Keshav S., Head of Software Demand Marketing
The positive customer satisfaction reviews on G2 for Madison Logic's data-driven, account-based marketing approach follow recent recognition as a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The new report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.
To learn more about what other customers say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.
For more information about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
Media Contact
Betsey Utley-Marin, Madison Logic, (773) 255-1714, [email protected]
SOURCE Madison Logic
Share this article