Magical I Am Offering Free, Pre-Release Version Of Game-based App To Address Dyslexia

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Company seeking people to evaluate learning tool which helps children correct reading, writing problems

Magical I Am Inc., developers of a game-based app to help dyslexic children correct their reading and writing problems, today announced a free, downloadable version for evaluation by parents, teachers and dyslexic children to be available to a limited number of participants.

Magical I Am uses three-dimensional imagery and an app-based game format that makes learning fun and easier for dyslexic children. As they make their way through the game, children will master abstract words and their meanings, progressing as they conquer each level of the game. The Magical I Am game has been successfully tested in demonstration sessions comprised of both dyslexic and non-dyslexic children.

“As we prepare to launch our initial version of Magical I Am this spring, we are offering a free version of the app to those in the dyslexic community who want to be the first to experience and comment on our edutainment tool for the reading challenged,” said Magical I Am founder and CEO Bill Allen, who was diagnosed with dyslexia in 1963. Allen, a Georgia State University graduate, was a successful real estate agent who spent seven years as a facilitator for the Davis Dyslexia Correction program based in Burlingame, Calif. Prior to founding Magical I Am, Allen created and developed the “Learning to Read Program”.

Magical I Am Game Director Sunil Thankamushy, said “People who have registered and signed up will be given access to get a free download of the app. Participants will be able to play as much as they want and we will contact them to get their opinions about their experience.”

A longtime digital game industry veteran and UCLA film school graduate, Thankamushy, who has also worked for DreamWorks and Electronic Arts, said demonstration sessions last year validated the core concepts of the game – a point verified by the parents of participants.    

“My daughter enjoyed the game; it was a positive experience for her,” said Sarah McAfee. “I think she was really engaged and into it.” Joe Pellizzari’s daughter had a similar experience. “She stayed engaged throughout the game,” he said. I think she found it interesting and it held her attention.”

“The content of the program was very good,” said Rachel Galotti. “My daughter liked the fact that it was digital platform and that is what kids today respond to. It also had a rewards basis which helped to keep her interest in going from level to level. She had a lot of fun with the game.”

“After 32 years of the frustration of my inability to read and write like everyone else, I was able to correct the reading and writing aspects of my dyslexia. I personally know the devastating effects it can have, especially on children,” said Allen. “I am also aware that traditional programs are very expensive and often out of reach for most families. In the United States, less than one percent of the dyslexic population can afford the dyslexia correction methodologies available today.”

Magical I Am focuses on the formative ages of kindergarten through the fifth grade. The app addresses the key challenges for the dyslexic or reading challenged child – the mastery of abstract words, punctuation marks and symbols. It will be extremely affordable for the 99 percent of the families who can’t afford the expensive dyslexic programs being offered today.

In addition to Allen and Thankamushy, other key leaders of the company are veteran Atlanta entrepreneur, Eric Scharff, who serves as the company’s chief operating officer. Marcia Hart, who co-developed the “Learning to Read Program” with Allen, serves as educational director of the company. Prominent Atlanta marketing industry professional, Scott Marticke, serves as the company’s chief marketing officer. Respected mortgage executive from a multigenerational family of professional educators, Tyler Johnson, serves as senior vice president, business development.

For more information on Magical I Am, please visit

Magical I Am Inc., based in Marietta, Ga., is a gaming and educational software development company focusing on programs and tools to help dyslexic children correct their reading & writing problems. The company is developing Magical I Am, a mobile app game that provides the fun of adventure while negotiating learning challenges that teach children to read abstract words, punctuation marks and symbols.

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William Marks
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