How Personalized Content Can Help Boost B2B Sales: Magnificent Marketing Presents a New Webinar Featuring Expert Strategies for Creating Content to Assist the Sales Team

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Customers crave personalization, and rather than send out cookie-cutter messaging and materials, it's crucial for sales people and marketers to customize content and answer every customer's burning question: "What's in it for me?" Magnificent Marketing has teamed up with author, strategist and all-around marketing guru Ardath Albee of Marketing interactions, Inc. to present a new webinar on the importance of personalized content and how salespeople can use the content marketers create to better connect with customers and boost sales.

Magnificent Marketing, marketing, content marketing, sales, Austin, Texas, content marketing studio, content marketing agency, Ardath Albee, Marketing Interactions, Inc.

Magnificent Marketing presents a new expert webinar on the importance of personalized content marketing and how it can be used to improve B2B sales

When it comes to sales and marketing, one of the most important things to remember is that people are always thinking one thing: “What’s in it for me?”

One of the main complaints of customers is that the company they’re purchasing products or services from is not offering personalized care. They don’t feel that the sales reps are really offering them anything of value.

When it comes to sales and marketing, one of the most important things to remember is that people are always thinking one thing: “What’s in it for me?” If the sales team is not providing that value, potential customers are less likely to buy and current customers are less likely to stick around.

In this webinar, Magnificent Marketing has teamed up with marketing strategist and author Ardath Albee of Marketing Interactions, Inc. -- who has been named one of the most influential people in sales and marketing, making the top 50 list five years in a row -- to explain how B2B sales teams can use better, more personalized content strategies in order to win more deals.

In this webinar, available now, Albee discusses the following topics:

-Answering the “what’s in it for me” question
-Getting customers' attention
-How content marketing helps customers and sales teams
-Marketing and sales department roles
-Repurposing content
-And more!

This webinar is available on Magnificent's YouTube channel and, with an accompanying blog, at Click here to watch the webinar now!

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.


Ardath Albee is a CEO & B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. She's spent over 30 years in business management and marketing operations -- and is a die-hard writer & storyteller -- and she uses every bit of this experience and expertise to help her clients create a persona-driven digital content marketing strategy with compelling content platforms that contribute to downstream revenues. She is also the author of two books, Digital Relevance: Developing Marketing Content and Strategy That Drive Results and E-Marketing Strategies for the Complex Sale, are targeted toward companies with complex sales agendas.

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David Reimherr
since: 10/2015
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