Marchesi Frescobaldi is Opening The Doors To its Estates Using Virtual Reality Technology
NEW YORK (PRWEB) August 09, 2023 -- Marchesi Frescobaldi, a Tuscan wine producer, has partnered with AQuest, part of the WPP group and the Ogilvy network, to develop an immersive virtual reality experience, the likes of which have never been seen in the wine industry. This virtual environment can be used with the latest generation of Meta technology to "teleport" users into the breathtaking beauty of the Frescobaldi estates, creating an engaging and impactful digital interaction.
Fabio Merlin, CEO of AQuest, explained: "We are very enthusiastic about this exciting project, which we embarked on with Frescobaldi in 2019, and which has continued to evolve year after year. The VR experience that users can enjoy today is the result of an exciting journey that saw us work side by side every step of the way, from concept to execution. The virtual universe we have created in collaboration with Frescobaldi has exceeded all our expectations, offering users remarkably memorable experiences."
Fabrizio Dosi, Deputy CEO of the Frescobaldi Group, noted: "To date, Frescobaldi's main digital goals have been to strengthen the brand's online presence and to offer users cutting-edge technology. We created and implemented our virtual reality concept in 2019, just before lockdown, and it offered a safe way for trade clients and final consumers to visit our estates from all around the world. Virtual reality is therefore also a vital business tool that supports the sales force in terms of the customer experience and storytelling. These techniques represent a significant step forward in the digital transformation of the wine sector. Our virtual reality technology perfectly complements the company's mission and strategy, allowing us to strike the right balance between Tradition and Innovation."
"Consumers can now immerse themselves in the world of Frescobaldi," added Van Hong Doan, ECommerce & Digital Manager for the Frescobaldi Group. "In addition to exploring the diversity and beauty of our land, they can also discover the history and characteristics of our wines to make the most of the educational aspects of the project. Thanks to Meta's revolutionary technologies, such as the all-in-one VR viewer and hand-tracking interactions, the experience is incredibly user-friendly and intuitive. This digital touchpoint offers a high level of engagement to bring us even closer to our consumers."
Finally, Merlin concluded: "Our long collaboration with the Frescobaldi Group is now marked by a valuable milestone, which showcases how digital technologies will play an increasingly important role in brand storytelling."
Noemi Mengo, Colangelo & Partners, (646) 624-2885, [email protected]
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