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Mark Rober's Latest Creation: CrunchLabs Creative Kit Transforms Kids into Confident Builders and Fearless Dreamers


News provided by

CrunchLabs

Nov 03, 2025, 08:00 ET

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CrunchLabs Creative Kit is a new monthly hands-on STEM box that invites kids to build imaginative towns, interact with animal friends, and develop skills that inspire tomorrow's innovators.

SILICON VALLEY, Calif., Nov. 3, 2025 /PRNewswire-PRWeb/ -- CrunchLabs, the STEM innovation company founded by engineer and YouTube creator Mark Rober, today announced the launch of Creative Kit, a new subscription box designed to spark experimentation, storytelling, and creative confidence in kids through hands-on building adventures.

"Creative Kit is all about giving kids the chance to take their ideas and try them out," said Mark Rober, founder and CEO of CrunchLabs. "They can test an idea, build on it, or reimagine it along the way. That's how real innovation happens and at the end of the day, we want kids to see themselves as tomorrow's innovators."

"Creative Kit is all about giving kids the chance to take their ideas and try them out," said Mark Rober, founder and CEO of CrunchLabs.

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Each month with Creative Kit, kids add a new town hangout project (that they make themselves) to their evolving town with endless creative possibilities and a new character to bring it to life. Guided by entertaining videos with Mark, they learn how to complete the project and then make it their own, encouraging experimentation and showing how creativity connects to real-world scenarios. With unique themes for each kit, kids can imagine themselves as an architect, a flavor chemist at an ice cream shop, a paleontologist at a dinosaur museum, and more. Each kit includes all the high-quality materials needed to build, customize, and reimagine their creations, giving kids the confidence to explore new ideas and approach challenges with creativity.

Creative Kit, designed for children ages 6 and older, inspires curiosity and builds the foundation for continued STEM learning. The CrunchLabs Creative Kit reimagines what a STEM toy subscription can be by blending hands-on construction, imaginative play, and problem-solving into one engaging, skill-building experience. By connecting each Creative Kit project to real-world careers, Creative Kit shows kids that creativity is a skill they can strengthen, master and apply to shape their futures. The kit moves beyond the traditional toy movement and empowers a confidence-building journey that encourages children to dream bigger.

Creative Kit is available now at crunchlabs.com/products/creative-kit-subscription, as a monthly subscription starting at $27.45

About CrunchLabs

CrunchLabs is a science and engineering company founded by Mark Rober to inspire kids and learners of all ages to Think Like An Engineer™. Through monthly STEM toys, viral YouTube videos, curriculum content, and now an expanding lineup of media projects, CrunchLabs is creating the most exciting and impactful STEM brand in the world.

For more information, please visit:https://www.crunchlabs.com/

Media Contact

Nicole Daley, CrunchLabs, 1 4154088664, [email protected], https://www.crunchlabs.com 

SOURCE CrunchLabs

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Mark Rober introduces CrunchLabs Creative Kit
Mark Rober introduces CrunchLabs Creative Kit
Mark Rober introduces CrunchLabs Creative Kit

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