Market Research News: Aha! Online Qual Research Platform Launches New Multi-Lingual Tools for Global Consumer Research Studies

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Online technology is dramatically enhancing the ability of global brands to conduct simultaneous multi-country, multi-lingual market research studies and gain deeper consumer insights.

To meet the growing demand of brand insight strategists and market researchers to conduct multi-country, multi-lingual consumer research studies simultaneously, online qualitative technology company Aha! has announced the addition of enhanced global recruitment services, programming, and automated foreign-language translation technology.  The strategic market research platform can field studies in any region of the world, allowing global brands to get insights from international consumers faster and more economically to meet the changing needs of the marketplace. 
The automated translation process allows the Aha! team to program any base consumer research guide in English and export to Excel in a formatted version for translators to convert to the native language very easily and with great clarity. The language-converted excel files are then directly imported into the platform and subsequently auto-programmed into the native language.  This can save days and even weeks for simultaneous multi-country studies with increased precision.
“Conducting simultaneous research studies using online technology is rapidly becoming table stakes for global brands,” says Ray Fischer, CEO of Aha!. “Our enhanced language translation services are a true point of difference.” 
The Aha! online qual research platform is designed to give clients, research companies, consultants, and brand marketing agencies the strategic tools to easily create and deploy consumer and B2B research studies.
Aha's comprehensive suite of interactive activities and methods include: projective techniques such as storytelling and collage, streamlined video upload tools, concept testing methods, home-use test templates, perceptual mapping, social/community activities, quant tools, and analytic features that make reporting more efficient.
The Aha! team also provides online qualitative market research services such as study design, programming, project management, respondent recruiting, analysis and consulting, and hands-on moderator/analysis training and tech support.
“In collaboration with our clients, we’ve truly created a world-class tool that goes beyond the basic online qual platforms in the marketplace today,” Fischer added. “The technology-driven approach to conducting simultaneous multi-country initiatives is a real leap forward.”

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Bill Kamper

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