Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital Experience Score

Share Article

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns

BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, today unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in BlueConic provides an unprecedented level of customer understanding. With Blueconic and Decibel, marketing teams can now make their single customer view much richer by combining smart experience data and individual customer profiles to create highly personalized, effective marketing programs.

“Everyone knows the feeling when you try to buy something online, but can’t because of a problem with the website or app, made worse by the fact that the brand doesn’t know about the problem until you tell them,” says Ben Harris, founder and CEO of Decibel. “In today’s customer-driven world, marketers need to show that they understand their customers at every step of the journey, or risk losing business. Injecting this empathy allows businesses to create better more connected experiences which builds brand loyalty and lifetime value. That’s why the integration of BlueConic’s CDP and our digital experience platform is so exciting.”

As a result of this partnership, marketers can:

  • Combine Decibel’s DXS®, the revolutionary new metric for measuring qualitative digital experiences, with any of the attributes already stored in an individual’s BlueConic profile for a complete view and understanding of digital experience.
  • Build segments in BlueConic that inform intelligent acquisition and conversion marketing programs to improve performance across the marketing life cycle.
  • Use cross-channel insights to discover new, high-value audiences; reduce barriers along customers’ decision journeys, and identify the best ways to optimize marketing performance against the most critical KPIs.

“Marketers have a wealth of data available to them today - data on customers, interactions, purchases, and visits. But because of silos and unsophisticated integrations marketers are not always able to take advantage of the data in a way that impacts programs,” explains Bart Heilbron, co-founder and CEO of BlueConic. “By partnering with Decibel, we are providing marketers the means to add a powerful piece of customer data to their own data set, so that they can leverage digital behaviors and a single view of the customer to improve all around marketing performance.”

About BlueConic
BlueConic, the world’s leading customer data platform (CDP), liberates marketers’ first-party data from all the disparate systems in which it currently exists, and makes it available wherever and whenever it is required by the marketer. More than 200 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to automate their first-party data collection across sources, unify it into robust, person-level profiles, and activate it in BlueConic or external marketing platforms to improve customer-centric engagement. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.

About Decibel

Decibel, formerly known as Decibel Insight, provides real-time intelligence that enables businesses to measure and improve online customer experiences -- at scale.
Pioneering the world's first technology designed specifically to quantify experiences, Decibel's Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.

Our go-to, universal metric for measuring experiences online, the Digital Experience Score (DXS®) automatically rates the quality of experiences and can be segmented across your entire digital offering and audience for immediate insight into where the biggest wins lie. This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences. Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house.

The world's largest companies including Lego, General Motors, British Airways and AllState Insurance use Decibel to discover opportunities to transform digital experience, drive brand loyalty and grow their businesses. Find out more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Hadley
+1 (617) 650-8147
Email >

Allison Webster
Email >
Visit website