This market has seen significant evolution over the last three years. Artificial intelligence has come to the forefront as a key component for driving more informed marketing decision-making.
TORONTO (PRWEB) November 12, 2019
SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, has published its 2019 Marketing Management Data Quadrant Awards, naming seven gold medalists based on excellent user reviews. The following vendors are leaders according to software users’ answers to questions focused on user satisfaction, which have been crafted by seasoned IT industry analysts and backed by 22 years of IT research:
- Oracle Eloqua
- Aptean MarketFirst
- Salesforce Pardot
- Ensighten Open Marketing Platform
AdStage demonstrated a consistently strong performance across many capabilities, and came up number one in several areas, including an exceptional score 100% in marketing analytics. Maropost ranked highest among software users, earning the number-one spot in most areas, and having done particularly well in email marketing automation with a perfect net-promoter score of 100%. Bronto’s users were highly satisfied, giving the vendor the number-one spot in many areas, including quality of features and mobile marketing management. Oracle Eloqua took the number-one spot in several categories, receiving a net-promoter score of 95% in usability and intuitiveness, ease of customization and implementation. Aptean MarketFirst performed consistently well according to software users, taking third place in both advanced data segmentation scoring at 88%, and product strategy and rate of improvement, scoring at 91%. Ensighten Open Marketing Platform earned the number-one spot in several areas: multi-channel integration at 90%, ease of data integration at 95%, and breadth of features at 93%. Salesforce Pardot users gave the vendor second place in social media marketing management at 91%, and advanced data segmentation at 89%.
“Savvy marketers need the right tools to get the job done. This is where a dedicated marketing management suite comes into play. These suites provide a wide spectrum of capabilities, from multi-channel campaign management to customer analytics,” explains Ben Dickie, research director at Info-Tech Research Group. “This market has seen significant evolution over the last three years. Artificial intelligence has come to the forefront as a key component for driving more informed marketing decision-making. Marketing automation is another major trend – these platforms allow for scalable marketing management with a minimal amount of painstaking manual effort,” he added.
About SoftwareReviews Data Quadrant Awards and Software Reports
SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend and vendor experience. In-depth product evaluation reports are available at http://www.softwarereviews.com.
SoftwareReviews is a division of Info-Tech Research Group, a world-class IT research and consulting firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships.
By collecting real data from IT and business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software.
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