With great insight and his signature wit, Beane will share his innovative, winning style of management and leadership, which involves identifying undervalued assets to create and sustain a competitive advantage.
LOS ANGELES (PRWEB) July 21, 2020
MarketingProfs, a leader in B2B marketing education and training, announced today the launch of a new series created exclusively for their PRO members. Billy Beane, of Moneyball fame, will launch the series with a keynote discussing how to use big data and analytics to hit a grand slam with marketing. The session on July 28th at 2PM EST will be moderated by Ann Handley, Chief Content Officer and author of Everybody Writes and Joe Terry, CEO, MarketingProfs.
“In a time where marketers face increasing demands and dwindling budgets, the B2B Backstage series is meant to inspire B2B marketers to think more strategically and creatively to be successful today, and to prepare for what comes next,” said CEO of MarketingProfs, Joe Terry. “I can’t think of anyone other than Billy who understands how to do more with less.”
Considered one of the most progressive and talented baseball executives in the game today, Beane shattered traditional MLB beliefs that big payrolls equated wins by implementing a statistical methodology that led the Oakland A's, one of the worst teams in baseball with one of the lowest payrolls, to six American League West Division Titles.
With great insight and his signature wit, Beane will share his innovative, winning style of management and leadership, which involves identifying undervalued assets to create and sustain a competitive advantage. By striking parallels between baseball and business, he’ll inspire the MarketingProfs PRO community with his unforgettable underdog story.
The B2B Backstage series will continue on August 25th with a keynote from Avinash Kaushik, Digital Marketing Evangelist for Google.
This new program compliments the robust course catalog, marketing bootcamps, and other growth opportunities that are exclusive for the MarketingProfs PRO member community.
Learn more about a MarketingProfs PRO subscription at http://mprofs.com/pro-beane
About MarketingProfs
MarketingProfs is a training and education provider dedicated to helping B2B marketers drive tangible business results. MarketingProfs produces training programs, online events, conferences (including MarketingProfs B2B Forum), and supplementary free resources. Companies like Infosys, Penn Mutual, Guidehouse (formerly Navigant), and Kaplan rely on MarketingProfs to provide learning programs for their in-house marketing teams and more than 550,000 marketers worldwide trust MarketingProfs as their top marketing resource.