MarkeTouch Media to Lead MedSync Discussion at ECRM EPPS

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MarkeTouch Media will be leading a round table discussion on medication synchronization (MedSync) at the ECRM Pharmacy Technology, Services, Supplies, and Automation EPPS

Lyle Green, Vice President of Sales and Marketing, and Mike Cook, Director of Sales, at MarkeTouch Media will be leading a round table discussion on medication synchronization (MedSync) at the ECRM Pharmacy Technology, Services, Supplies, and Automation EPPS. The discussion is titled “MedSync: The Good, the Bad, and the Ugly” and is promoting active conversation regarding best practices and challenges for active MedSync programs and for those interested in initiating the service.

Lyle Green had the following to say regarding the cost versus the reward of MedSync: “There is no doubt that there are tremendous health and efficiency benefits for patients who are enrolled in MedSync. That said, a pharmacy must weigh the impact on pharmacy workflow and the financial effect on the front-of-store to truly realize the benefits from MedSync, such as increased efficiency, revenue, and the reduction of DIR fees. The question becomes, ‘How do clients develop a thoughtful, sustainable MedSync solution that minimizes the impact on workflow and front-of-store?’”

The ECRM Pharmacy Technology, Services, Supplies, and Automation EPPS takes place in Cape Coral, Florida, from November 12 until November 14.

About MarkeTouch Media
MarkeTouch Media sends and receives 200 million communications annually on behalf of over 15,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients complete in-house development of turnkey patient communications solutions including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. http://www.marketouchmedia.com | http://www.rxtouch.com

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Matt Casserly
@MarkeTouchMedia
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