Product Innovation & Competitive Product Pricing Drive the Writing & Marking Instruments Market, According to an Upcoming Report by Global Industry Analysts, Inc.

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GIA initiates research coverage on the global “Writing and Marking Instruments” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies growing preference for luxury writing instruments and stationery products, well developed retail infrastructure, and continuous product innovation, as primary growth drivers in the global market.

Writing and Marking Instruments: A Global Multi-Client Research Initiative

Follow us on LinkedIn – GIA is pleased to announce the launch of a major research program analysing the trends impacting the market for “Writing and Marking Instruments”. Invited to participate in this comprehensive grassroots level global research initiative are senior industry executives, domain experts, technologists and market strategists. The new report to be issued shortly will offer accurate assessment of global market developments including major technologies, trends and challenges, together with descriptive, exploratory, and quantitative analysis of major product and geographic market segments. For details about how you can participate in this primary research program to include your inputs prior to the publication, please click here.

The elementary need for writing in everyday lives of people from all walks of life is driving demand for writing and marking instruments, despite the proliferation electronic communication and data transfer technologies. With growing levels of literacy worldwide, the importance of writing instruments like pens cannot be undermined. Newer technologies like computers and smartphones have failed to drive writing instruments into obsolescence. A pen, for instance, is still considered as an important personal accessory for people across all age and income groups. Growth in the market will continue to be driven by product innovation in terms of ink types (Smooth flow ink, Smudge proof ink, and Waterproof ink), barrel designs, finishes and mechanisms, and ergonomics. A fragmented, crowded, and commoditized marketplace, manufacturers are focusing on utility value and exclusiveness to differentiate their products in the marketplace. Growing in popularity are eco-friendly pens, and pencils against a backdrop of rising environmental stewardship among consumers. Demand is also expected to benefit from the rising per capita pen ownership. With an average household purchasing approximately 10 writing instrument, frequency of purchase of highlighters, pencils and markers is increasing. Another noteworthy trend is the widespread acceptance of pens as a promotional vehicle among businesses and commercial establishments. Ballpoint pen, roller ball pen, highlighter, and permanent marker are often preferred for promotional giveaways largely because of higher recipient retention and recall rates. Asia-Pacific is forecast to drive future growth in the market led by steady rise in child population in countries such as China and India, and increase school enrolments as a result of educational programs implemented by government.

The upcoming report will offer coverage on major companies including, A.T. Cross Company, Kokuyo Camlin Limited, Faber-Castell AG, Mitsubishi Pencil Co Ltd., Montblanc International GmbH, Pilot Corporation, and STAEDTLER Mars GmbH & Co KG, among others.

In addition, the study will also provide:

  • Valuable market based intelligence on new emerging trends, growth drivers, issues and challenges.
  • Current coverage on company information and latest news and events including strategic corporate developments, and product innovations
  • Fresh research perspectives, statistical findings, analyst analysis, and commentaries
  • Accurate market estimates, projections, and forecasts across product segments (Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, Fountain Pens), and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, Other Art Goods)) and major geographic markets (the United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America).

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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