LOS ANGELES, Aug. 22, 2018 /PRNewswire-PRWeb/ -- MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today, announced that BlueVenn, a leading Customer Data Platform (CDP) with integrated multi-channel marketing automation, is the winner of the 2018 MarTech Breakthrough Award for "Best Overall Marketing Campaign Management Solution."
"While in this new world of readily available digitized marketing tools, marketers are certainly seeing sharp increases in efficiency and control over their campaigns," said James Johnson, managing director, MarTech Breakthrough. "Unfortunately, one of the main issues in MarTech currently is that the centralization of marketing data and personalization of campaigns can be incredibly complex. BlueVenn is leading the charge in solving this issue with their robust Customer Data Platform, helping companies unify their customer data, integrated with all of their marketing systems. We are pleased to recognize BlueVenn for their work in this area with our 2018 MarTech Breakthrough Award for Best Overall Marketing Campaign Management Solution."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,000 nominations from over 12 different countries throughout the world.
"Marketing has been revolutionized by the availability of mountains of data, but marketers are struggling to figure out how to collect, manage and activate that data effectively," said BlueVenn Marketing Director Anthony Botibol. "We are proud that BlueVenn is receiving this industry recognition in our mission to put marketers in full control of their customer data and empower our customers with analytics, insights and the ability to create omnichannel customer experiences."
In addition to the advanced marketing automation and campaign management features, BlueVenn's unique data analytics capabilities allow its users to identify customer insights that empower them to make accurate and informed decisions. BlueVenn pulls in siloed data from all departments and systems in both real-time and batch uploads, and then unifies and deduplicates it to create a master CDP. Combined with the ability to analyze and segment billions of customers with no degradation in speed, it ensures marketers with huge volumes of data can analyze data quickly and identify audiences for campaigns in seconds.
At BlueVenn's core is the ability for marketers to use simple drag and drop charts, graphs and maps to visualize and manipulate huge volumes of data for segmentation and insights. BlueVenn excels with its ability to create always-on, real-time customer journeys. Rather than design linear campaigns, BlueVenn listens and reacts to customers as they interact with you. It also provides omnichannel control of campaigns by incorporating all online and offline channels in one tool, including sending to the direct mail house, POS, CRM, the website, email platform, SMS, mobile push notifications, social messages and more.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit martechbreakthrough.com.
About BlueVenn
The BlueVenn Customer Data Platform unifies all your marketing data to create complete customer profiles, and achieve the elusive Single Customer View. Moreover, with powerful analytics, predictive insights and a full suite of omnichannel marketing automation and personalization capabilities, it provides everything the modern-day marketer needs to improve customer experiences and create 1-to-1 campaigns.
With 400 clients and 20 years of experience creating data-driven marketing technology solutions for some of the largest B2C and B2B organizations in the world, the BlueVenn Customer Data Platform is at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers. http://www.bluevenn.com
SOURCE MarTech Breakthrough
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