Martha Humler Has One Question For Substandard Customer Service Representatives: ‘Why?’

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Author, former vice president of retail chain announces release of debut book

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Businesses need to take note and put customer service at the forefront of their focus if they want to compete.

A longtime retail and advertising executive shares customer service snafus – and how leaders, companies and managers can solve them in “Why? Because You Get Paid to Smile and Serve” (published by Archway Publishing).

The book features a collection of humorous, relatable rants about customer service. Author Martha Humler – a former vice president of a multi-store retail chain – shares her frustrations about mediocre customer service in a series of vignettes. She also includes tips for providing better customer service.

“Businesses need to take note and put customer service at the forefront of their focus if they want to compete,” says Humler. “Join my service revolution to demand better and only frequent the establishments that do it well, pleasantly and efficiently serving you and I.”

An excerpt from “Why?”:
How can you not be happy knowing you are providing the eye-opening cup of joe to some sleepy-eyed customers? Who can’t be smiling all day working with flowers? If they cringe so much at contact with people, why didn’t they sign up for a job in a cubicle or strive to become the next van Gogh? Now there is a solo job most of the time. Better yet, why didn’t the management of these companies do a better job during the interview process?

By Martha Humler
Hardcover | 6 x 9 in | 170 pages | ISBN 9781480838352
Softcover | 6 x 9 in | 170 pages | ISBN 9781480838345
E-Book | 170 pages | ISBN 9781480838369
Available at Amazon and Barnes & Noble

About the Author
Martha Humler graduated from the University of Maine with a degree in human development and business and spent 25 years working in retail and advertising, holding various vice president human resource roles along the way. She and her husband, Herve, a service-centric leader himself, have two children and live in Potomac, Maryland. More information is available at:

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit or call 888-242-5904.

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