Maserati Presents the MC20 Super Sportscar to mark a new era

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Andy Love, Director Brand and Sales, Maserati North America partners with D S Simon Media on a nationwide media tour to discuss how technology is changing the way car makers are reaching consumers and a behind the scenes virtual introduction on the new Maserati MC20 Super Sportscar.

Auto shows used to be where car lovers could get their fix on new car models, prototypes for the future and the latest from their favorite brands. As the Auto Shows were cancelled in cities across the country, car makers and marketers had to come up with new ideas. Among them, virtual launches and taking prototypes on the road.

Not only are car makers taking their newest models on the road, they are harnessing the power of technology using virtual reality, digital press conferences, and more to introduce the newest car models to the public and media.

A video accompanying this announcement is available at: https://youtu.be/Gix5c1qm9Lw

The MC20 super sportscar, the first Maserati to adopt the new Nettuno engine, was recently introduced via a combination of virtual press conference and physical media presentation.

The car combines performance, sportiness and luxury in the unique Maserati style. The Nettuno (named for the mythical god Neptune which inspired the brand’s logo) engine is a twin-turbo V6 featuring technology derived from Formula 1. The MTC (Maserati Twin Combustion) technology was awarded an International patent and is the first time such technology is available for a road car.

The new engine is a 3-litre, 6-cylinder twin-turbo, and delivers 621 horsepower. Top speed is 202 miles per hour and 0-60 in under 2.9 seconds.

The engine was designed and will be built at Maserati’s Historic facilities in Modena, Italy along with the car.

The MC20 will also be touring the Nation in the Art of Fast Tour. Go to http://www.maseratiusa.com to find out more.

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