LOS ANGELES, Dec. 2, 2021 /PRNewswire-PRWeb/ -- MATTER OF FACT, the new skincare brand launched in fall 2021 with a groundbreaking discovery in Vitamin C technology, debuts several "Better Together" bundles for the holiday season. With options to purchase their two hero products - Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream - or two of the breakthrough Ascorbic Acid 20 Brightening C Serums, these holiday bundles are perfect for gifting to a skincare enthusiast or stocking your own shelf. These limited-edition gifting assortments will include both full-size (30 mL) and mini (10 mL) products, with exclusive discounts.
"Building on the excitement from launch, I'm excited to share MATTER OF FACT's products with even more skincare enthusiasts," said MATTER OF FACT founder, Paul Baek. "These are such personal products to me so making them part of people's holiday celebrations is really meaningful."
The holiday bundles will include:
- Brighten + Hydrate (Ascorbic Acid 20 Brightening C Serum + Minimalist Hydrating Cream): Deluxe (full size, 30 mL bottles) $120 or mini (10 mL, travel-ready bottles) $47
- Brightening C Serum Deluxe Bundle (two full-size, 30 mL bottles to stock yourself or gift to a friend): $156
- Brightening C Serum for Home + Travel (including a 30 mL serum and 10 mL travel size): $108
Born out of a personal search for truly innovative and research-backed skincare products, MATTER OF FACT rolled out in Fall 2021 with a bold promise to consumers—to always deliver thoughtfully formulated, evidence-based products; and provide clear, straightforward information that empowers every consumer. Informed by years of research, multiple clinical studies, and product development done by Founder, Formulator, and CEO, Paul Baek, MATTER OF FACT launched with their Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream. Most notably, with their patent-pending Ascorbic Acid 20 Brightening C Serum, MATTER OF FACT cracked the elusive code for delivering Vitamin C in a stable, 20% concentration with a smooth, completely non-gritty texture —with results from clinical studies verifying efficacy and safety across light to dark skin tones.
MATTER OF FACT's groundbreaking formulations are made possible by a dedicated in-house research and development approach, which offers a pathway to industry-first technologies, validated through rigorous independent clinical testing. MATTER OF FACT's Ascorbic Acid 20 Brightening C Serum was tested in two separate 12-week clinical studies, producing significant improvements in skin brightness, fine lines, and wrinkles, as measured by both clinician grading and instrumentation, and echoed by self-assessments by participants. Notably, 100% of participants - across different ages and skin tones - agreed that their skin looked brighter, smoother, and more youthful and healthy after just 14 days of usage when used concurrently with MATTER OF FACT's Minimalist Hydrating Cream.
All MATTER OF FACT products are available for purchase directly from the brand's website, matteroffact.com
About MATTER OF FACT
MATTER OF FACT offers cutting-edge, evidence-based, and research-backed products. With a commitment to straightforward information, MATTER OF FACT aims to empower consumers to make the best decisions for their skin. With a strong focus on research and development, MATTER OF FACT launched with two breakthrough products - a patent-pending Ascorbic Acid (Vitamin C) serum with an unmatched combination of stability, potency, and cosmetic elegance; and a supremely gentle and nourishing hydrating cream.
In their mission to promote innovation and inclusivity, MATTER OF FACT has partnered with IGNITE Worldwide to support their efforts to change gender and racial equity in STEM. Inspired by Paul's mother and her own continuous pursuit of self-empowerment through education, the MATTER OF FACT team will actively take part in donating, volunteering, and leading career, inspirational, and educational sessions for IGNITE Worldwide.
About The Founder, Paul Baek
The road to creating MATTER OF FACT is as innovative and interesting as the products themselves. American-born Paul Baek is the son of Korean-born parents, who moved to the US in the early 1980s for his mother to pursue her Ph.D. in chemistry. During his childhood, Paul's father started a beauty supply store, and his childhood exposure to their work in science and beauty laid the foundation for Paul's early interest in skincare and research. With a deep interest in both research and art, Paul graduated from Harvard and pursued a career as a recording artist in South Korea. His experience in the intensely image-conscious entertainment industry deepened his interest in skincare - specifically product efficacy and claims substantiation, as well as the role that beauty brands can play in encouraging skincare users to feel empowered rather than judged. He returned to school in 2015, earning his MBA from The Wharton School, and studied cosmetic formulation under the tutelage of his long-time mentor, a veteran chemist, and formulator.
Paul's years of dedicated work culminated in MATTER OF FACT's first breakthrough technology: a Vitamin C delivery system that is able to fully dissolve high concentrations of Ascorbic Acid (Vitamin C) without compromising stability or cosmetic elegance. Baek created MATTER OF FACT to bring his work to people in search of evidence-based, research-backed skincare solutions. MATTER OF FACT's portfolio of unique skincare technologies has drawn some of the world's most regarded investors: Horizons Ventures, First Round Capital, and Cowboy Ventures.
About Ascorbic Acid 20 Brightening C Serum
Ascorbic Acid, the biologically active form of Vitamin C, is well known to improve the appearance of photoaged skin, but is also notoriously unstable, making it a difficult ingredient to work within the context of skincare. Baek made solving this the major focus of his work with MATTER OF FACT. MATTER OF FACT's first-to-market technology uses a waterless delivery system that stabilizes and solubilizes high concentrations of Ascorbic Acid (Vitamin C), preventing degradation common to water-based serums, while avoiding the grittiness and pilling of waterless suspensions. In independent testing, MATTER OF FACT'S Ascorbic Acid 20 Brightening C Serum maintained a superb 94.25% stability even after simulating 16 months at room temperature.
About The Minimalist Hydrating Cream
MATTER OF FACT's Minimalist Hydrating Cream was designed to provide skin with comforting, mild hydration. It offers the perfect, gentle canvas on which to build an effective skincare routine. The Minimalist Hydrating Cream, which is bouncy and smooth with a non-heavy finish, can be used before or after any MATTER OF FACT product.
Tested On A Wide Range of Skin Types and Tones
Inclusivity is core to MATTER OF FACT's approach, mission, and the team itself. All of the brand's products were developed, tested, and intended for people with light skin tones, dark skin tones, and everything in between. MATTER OF FACT conducted studies in South Korea and Brazil in an effort to capture a variety of skin tones and types. Core to the brand is a commitment to serving the skincare needs of people from a wide range of skin tones.
About The Team + Funding
MATTER OF FACT has raised over $10 million in funding from notable investors, including Horizons Ventures, Cowboy Ventures, and First Round Capital, where they've partnered with Hayley Barna, who co-founded Birchbox before becoming a venture capitalist in 2016. Michelle Lee, industry veteran and former Editor-in-Chief of Allure, has also made an investment in the company - her first in a beauty brand.
The advisory board includes Dr. Tim McCraw, Ph.D., an experienced executive with strength in taking new and emerging technologies to the marketplace, and Dr. Michael Garner, MD, FAAD, a board-certified dermatologist/partner at Boone Dermatology Clinic, with an expertise in general dermatology, dermatologic surgery, and laser surgery, and a special interest in skin cancer, wound healing, and atopic dermatitis.
Dr. McCraw notes: "As a beauty innovation expert with decades of experience, it's been rare for me to meet a new company that has even one truly innovative technology, so MATTER OF FACT's portfolio of IP really stands out. The Vitamin C technologies, in particular, are ones that I believe will dramatically disrupt the market and set the new standard in clinical skincare."
Dr. Garner adds: "MATTER OF FACT's well-designed clinical studies demonstrating stability and efficacy are highly impressive and exciting. This is the exact evidence-based approach that dermatologists need to see in order to make confident recommendations to our patients. It's very rare to see brands with MATTER OF FACT's level of dedication to clinical data."
For Media Inquiries, Contact [email protected]
Clinical Studies
Significant Brightening: Ascorbic Acid 20 Brightening C Serum
In a 12-week independent clinical study with 35 female subjects, ages 20-60, Ascorbic Acid 20 Brightening C Serum led to significant improvements in the appearance of hyperpigmentation and skin brightness as measured by both clinician grading and instrumentation. Furthermore, subjects reported very high satisfaction with the product, with reported self-assessments below.
After 6 weeks of using Ascorbic Acid 20 Brightening C Serum:
- 94% of participants agreed that the overall appearance of skin was improved.
- 94% of participants agreed that skin tone was brighter.
- 88% of participants agreed that skin's radiance and clarity were improved.
- 88% of participants agreed that skin's texture was smoother
After 12 weeks of using Ascorbic Acid 20 Brightening C Serum:
- 88% of participants agreed that lines and wrinkles were less visible.
- 88% of participants agreed that skin looked more youthful and healthy
- 82% of participants agreed that skin looked and felt firmer
Better Together: Ascorbic Acid 20 Brightening C Serum + Minimalist Hydrating Cream
In a follow-up 90-day clinical study with 29 female subjects, ages 40-60, the combination of Ascorbic Acid Brightening C Serum with Minimalist Hydrating Cream led to significant improvements in the appearance of multiple signs of photoaging, including wrinkling and fine lines, firmness, and hyperpigmentation, as measured by both clinician grading and instrumentation. Furthermore, subjects reported very high satisfaction with the products, with reported self-assessments below.
After 14 days of using Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream:
- 100% of participants agreed that the overall appearance of skin was improved.
- 100% of participants agreed that the appearance of uneven skin tone or discoloration was reduced.
- 100% of participants agreed that skin texture was smoother.
- 100% of participants agreed that skin tone was brighter.
- 100% of participants agreed that skin looked more youthful and healthy.
- 100% of participants agreed that skin firmness was improved.
After 30 days of using Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream:
- 100% of participants agreed that brown spots on skin were faded.
- 100% of participants agreed that skin elasticity is improved.
- 100% of participants agreed that skin homogeneity is improved.
After 60 days of using Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream:
- 100% of participants agreed that the radiance and clarity of their skin had increased.
After 90 days of using Ascorbic Acid 20 Brightening C Serum and Minimalist Hydrating Cream:
- 100% of participants agreed that the appearance of wrinkles and fine lines was less visible.
- 100% of participants agreed that they would continue the use of these products at the conclusion of the study
Media Contact
Emily Burniston, The No 29, +1 973-868-7182, [email protected]
SOURCE MATTER OF FACT
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