Matthews Fan Company Wants a Better Showroom & Online Product Experience!

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Product information and imagery drive sales -- errors and delays cost money -- IndustrySync’s White Glove Data Services solves that problem and makes Distributors really happy

We wish every Vendor would provide White Glove service!

Retail Reality
Home Decor Retailers are fighting for every online eyeball and conversion, with the 800lb gorillas like Wayfair and Build.com, looming over the rest. With digital marketing budgets growing exponentially every year and shipping and return rates eating into margins, Distributors have a herculean task of managing a diverse and complicated Product Catalog, typically 100+ Brands. Many small to medium Distributors rely on 1 or 2 people for this. They onboard new product, identify and fix errors, fill in gaps in information, and ensure all available imagery is presented - all this to optimize their customer’s online experience, reduce conversion friction, and improve margins. And let’s not forget the showroom Sales Team that depends on it too!

It is a never ending effort that forces a Distributor to prioritize their resources, putting Brands in to a queue. And where your Brand sits in that queue has real implications, as it can take months for new product to show up and pricing and product often out of date.

The Opportunity
Matthews Fan Company wanted to jump the queue and saw an opportunity to help these very important Distributors out at the same time. In early 2019, Matthews Fan Company hired IndustrySync to provide white glove data services to 20+ of their mid-tier Accounts. They all needed help - and it was up to IndustrySync to step in and optimize Matthews Fan’s catalog, ASAP. Needless to say, many of the Distributors were skeptical at first, their platforms are complicated, they have special needs, only they know the product, etc, etc, etc.

Fortunately, IndustrySync are data experts - and they all quickly came around, ecstatic to have IndustrySync do their work for them and Matthews Fan Company paying for it. Once IndustrySync had delivered their customized data and completed a full catalog review, every Distributor replied with, “We wish every Vendor did this for us!”.

So, What Are the Results?
Fast forward to today, and Matthews Fan Co could not be happier. They have seen increased engagement with their Brand and product, data driven customer service issues get responded to and fixed quickly, and new product is being onboarded much faster. And the initiative is very ROI positive.

But the real proof is in revenue growth, up on every Account IndustrySync works with.

And all for a very low monthly fee that totally aligns with Matthews Fan’s business and budget.

To learn more, contact IndustrySync.com’s Sales Team.

How White Glove Works
First, your assets and ALA data are cleaned, standardized and stored in our secure Data Tower. From there, we efficiently customize data exports for any number of Accounts, relying on our product expertise and Machine Learning to transform your data into their exact templates, where no nuance or special need is beyond our technology.

And it is because they all have different web platforms and data specs that IndustrySync’s service stands apart from typical ETL providers. IndustrySync works closely with each Distributor, customizing the data to meet their specific needs, associating every image asset, and providing fast and reliable downloads from Amazon’s S3 cloud service. Our ultimate objective is for their Data Team to do nothing - they simply upload the data file to their platform and your product is on site, ready for sale.

And this support is provided daily - IndustrySync stays in contact with each Account, sending price updates and new product releases on demand, as well as proactively ensuring Your catalog is current. IndustrySync is there for them, so you don’t have to be.

About Us:
We formed IndustrySync in early 2018 because the focus of Home Decor Manufacturers finally started to change. The online channel kept growing, traditional Sales Reps could not support digital efforts, and Distributors were demanding more and more to promote products online. We work with both Manufacturers and Distributors to address the digital shortcomings in data and imagery. 3D Rendering was a natural extension of our core services, to enhance the available imagery or to create custom and unique images that differentiates the experience.

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Greg Whelan
IndustrySync.com
+1 (833) 463-7962 Ext: 1003
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