KIHEI, Hawaii, Jan. 5, 2022 /PRNewswire-PRWeb/ -- Maui Vera, the maker of sun protection products, announces the release of its Reef-Safe SPF30 Mineral Sunscreen, available on Amazon. The reef-friendly formula addresses the environmental impact of chemical sunscreens on Hawaii's reefs. The timing aligns with the recent legislation banning non-mineral offerings to keep the oceans free from chemicals and damage to coral reefs.
Non-mineral sunscreens include chemicals such as octinoxate, octocrylene and oxybenzone, the prime culprits in causing reef damage and harm to marine life. Mineral sunscreens, such as those offered by Maui Vera, include zinc oxide, deemed safe and effective by the United States Food and Drug Administration (FDA).
Using sunscreen made with zinc oxide prevents contamination or bleaching of Hawaii's coral reefs. Maui Vera's clear mineral sunscreen defends against the sun's harmful rays, formulated with a transparent lotion hydrating and protecting the skin from overexposure.
"As a massage therapist in Hawaii, I've seen the damage that daily sun exposure can cause and was motivated to bring premium sun care offerings that the entire family can safely use," said David McCord, founder of Maui Vera. "Taking care to formulate products that are organic and reef-safe is of utmost importance to me for my brand and as a lover of our beautiful oceans. The fact that we had developed this reef-friendly sunscreen before the upcoming ban makes it possible for consumers to see its effectiveness against UVA & UVB rays early on. It was super important for us to prevent further damage to the environment and design a clean, chemical-free solution for sun protection."
The Reef-Safe SPF30 Mineral Sunscreen contains 70% organic ingredients and no harmful chemicals, parabens and synthetic fragrances. Dermatologist tested for safety, efficacy, and full ingredient approval it is made for the entire body, including on the face and under makeup.
Maui Vera has been a well-known source of spa-quality products since launching its hero product, Sunburn & After Sun Gel, in 2013. The new mineral sunscreen complements the gel for pre and post-sun protection and relief.
For more information, visit https://mauivera.com or Amazon.
###
About Maui Vera:
Maui Vera offers organic, spa-quality products that provide natural sunburn relief, meeting consumers' growing demand for natural ingredients. The brand combines specific plants forming a solution that quickly heals damaged skin from sun exposure and protects from sunburns.
Media Contact
Alex Ota, ChicExecs Brand Strategy, 949-292-0186, [email protected]
SOURCE Maui Vera
Share this article