The certification reinforces Mavlers' ability to help brands establish their Braze environments, activate customer engagement programs, and scale lifecycle marketing operations.
SAN JOSE, Calif., Nov. 3, 2026 /PRNewswire-PRWeb/ -- Mavlers, an enterprise lifecycle marketing partner, today announced that its team has earned certification under Braze's Partner-Led Onboarding (PLO) program. The certification strengthens Mavlers' ability to guide brands through Braze onboarding, combining technical implementation expertise with lifecycle marketing experience to support the transition from platform setup to campaign activation.
Mavlers supports brands across the customer engagement lifecycle, including platform implementation, data integration, journey orchestration, personalization, campaign execution, and optimization. Its Braze practice includes 50+ Braze experts, supported by a wider team of 400+ CRM and marketing automation specialists and more than 15 years of lifecycle marketing experience.
Successful Braze implementation requires more than platform configuration. It depends on reliable data architecture, well-defined customer events, connected systems, and customer journeys aligned with business objectives. Through its PLO certification, Mavlers leads customers through structured onboarding, from technical setup and migration to campaign and Canvas development, testing, and team enablement.
"Implementing Braze is the starting point. The real value comes from connecting customer data, orchestration, and personalization so brands can deliver relevant experiences at scale," said Nital Shah, COO and Co-Founder of Mavlers. "With Partner-Led Onboarding certification, we can take customers from technical setup to live campaigns with one team. And because we also work deeply in Salesforce Marketing Cloud, we're well placed to help brands that run both platforms, or are planning for how they'll fit together, make decisions grounded in how each one actually works."
The certification comes as Salesforce has announced an agreement to acquire Braze, a transaction that remains subject to customary closing conditions, including regulatory approvals and Braze shareholder approval. Mavlers works across both platforms, with established practices in Braze and Salesforce Marketing Cloud. That gives brands one partner with hands-on experience in each as they evaluate their customer engagement architecture. Mavlers continues to invest in its Braze capabilities, helping brands implement and optimize the platform within their broader marketing and data ecosystems.
To learn more about Mavlers' Braze capabilities, visit mavlers.com/braze-agency-partner.
About Mavlers
Mavlers is an enterprise lifecycle marketing partner helping brands implement, optimize, and scale customer engagement across leading CRM and marketing automation platforms. With 400+ CRM and marketing automation specialists, Mavlers combines strategy, technical implementation, campaign execution, and managed services to help marketing teams deliver personalized experiences and improve customer retention. Its platform expertise includes Braze, Salesforce Marketing Cloud, HubSpot, Marketo, and other leading marketing technologies. Mavlers is trusted by 100+ brands and brings more than 15 years of global delivery experience.
Media Contact
Riddhy Mehta, Mavlers, 1 8176315135, [email protected], https://www.mavlers.com/
SOURCE Mavlers
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