Max Zanan Supports Car Buyers, Dealers with Walkaway Vehicle Return Program

Share Article

Dealership guru removes the fear of buying a new car, brings hope to consumers, dealers

We saw with Hyundai Assurance that when you remove fear from the equation, consumers respond. With states beginning to re-open for business, Walkaway Vehicle Return Program is the right program at the right time.

Tough times call for bold action. That’s why Max Zanan, the nation’s leading automotive retail expert, is proud to offer the Walkaway Vehicle Return Program. The program supports buyers and dealerships by underwriting the return of vehicles when buyers experience a life-changing event such as involuntary unemployment, physical disability, accidental death, etc.

The Covid-19 pandemic has left many would-be car buyers fearful that furloughs or illness will prevent them from keeping up with their payments. Walkaway addresses those fears by allowing consumers to return any vehicle purchased at any participating dealership whenever unforeseen circumstances cause payments to become a burden. At the same time, it helps dealerships increase sales and market share because the program removes major concern that causes a lot of car buyers to delay their purchase.

Zanan works together in partnership with the company behind the Hyundai Assurance program (2008-2011), which addressed the needs of buyers and dealers during the Great Recession of 2008-2011. Hyundai Assurance was a resounding success, and Walkaway extends that legacy to anyone buying a vehicle at a US dealership.

“In some regions of the country, car sales are down 80%,” notes Zanan. “Dealerships have done everything they can to keep things moving, but even the most generous financing terms don’t address the fear many people have that losing their job may turn a new car into an albatross.

“The most successful dealerships will be those who address consumers’ fears head-on. Walkaway does that and more.

“We saw with Hyundai Assurance that when you remove fear from the equation, consumers respond. With states beginning to re-open for business, Walkaway Vehicle Return Program is the right program at the right time.”

Walkaway is available to car dealerships throughout the US as a preload program. To learn more about how Walkaway is helping dealerships thrive even in the worst of times, contact Max Zanan at 917-903-0312 or max@maxzanan.com.

###
Max Zanan is the automotive industry’s foremost management consultant, dedicated to helping dealerships improve sales, streamline operations, expand margins, and adapt to changing times. He began his career as a VW salesman in New York, eventually becoming GM of the country’s top-ranked Mitsubishi dealership before being named Platform President at Elite Auto Group. After elevating Elite’s CSI score and financial performance, Zanan established himself as the founder and CEO of Total Dealer Compliance and MZ Dealer Services. He is the author of the bestselling book Perfect Dealership.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

MAX ZANAN
@MaxZanan
since: 05/2015
Follow >
Visit website